Receiving its first customers today, Holland & Barrett (H&B) has opened the doors to its new St Pancras International pop-up store.

The 732sq ft pop-up follows the same sustainability-focused format of several other recently opened or refurbished H&B stores, using 100% recyclable materials throughout its fit out to ‘cut carbon emissions for shoppers’.

Serving St Pancras International train station’s broad shopper base, staff at the new H&B also speak at least two languages.

Convenience continues to be a strong driver of consumer choice

“We’re delighted to open the doors to our brand-new store at St Pancras International. Our colleagues are all qualified to advise the vast swathes of people on their wellness needs, who travel through the station each day,” comments Allesandra Luti, store manager of the St Pancras pop-up.

Andrew Jones, head of format, H&B, adds: “This is a really exciting opening for everyone at H&B, providing us with an opportunity to bring our fantastic product offering and colleague expertise to a location we’ve not previously been in before. Convenience continues to be a strong driver of consumer choice and bringing H&B to travel locations that customers can shop whilst continuing their journeys is something that we think is an opportunity for us.”