Returning to ExCeL on 16-17 April as part of Natural & Organic Products Europe (NOPEX) this year’s instalment of the Natural Food Show will centre around the importance of healthy wholefoods and the environmental effects of our food systems.

For 27 years the Natural Food Show has championed food and drink innovations spanning organic, free-from, vegetarian, vegan, biodynamic and sustainable. Now, with consumers giving greater consideration to the health of themselves and the planet, show organizer Diversified Communications says the time is right to reiterate the importance of wholefood ingredients, and to highlight the impact our food systems have on the natural world.

The exhibition is expected to be complemented by a full seminar programme, including a session with Craig Sams, author and executive chairman of Carbon Gold. Sams’ talk will cover how carbon taxes will make non-organic food more expensive and organic food cheaper, and how they will reduce greenhouse gas levels, increase biodiversity and lead to cleaner air and waters – among myriad other benefits. Mike Watkins, head of retailer and business insight, NielsenIQ, will present a session on ‘The Changing Climate of Sustainability’, while the Soil Association will outline how the organic movement has changed the UK food scene and explain why backing organic can ensure a business is part of the solution to problems within our food system.

It’s a movement driven by an inspiring industry

In addition to ‘uniting the natural and organic world’, the Natural Food Show is described by Diversified as ‘the central place to discover a wide range of trend-setting functional foods all under one roof’ – many of which can be found in numerous country pavilions, Vegan World, the Innovation Zone and the new Launchpad Zone which champions ‘cutting edge’ start-ups. A raft of NPD from over 700 exhibiting companies will be on show for retailers to sample, including launches from big name brands such as Suma Wholefoods, Doves Farm, Raw Living, Brand Organic, Biogroupe, NKD Living and Nutland.

Carol Dunning, event director, comments: “The Natural Food Show is more than just a trade show, it’s a movement driven by an inspiring industry that wants to put high-quality food on shelves (and on people’s plates). And with a cost of living crisis to contend with, it’s even more important for brands to establish the value of their products to their customers, and for retailers to help drive this demand with an all-important visit to the show.”

Trade registration is now open; to secure a place visit