Highlighting the success of organic beauty and it’s crossover into the mainstream, H&M has launched its new Ecocert-approved organic skin, hair and bodycare range, Conscious, into its UK stores.
The offer comprises around 30 body and haircare products ranging from lip balms to body washes and shampoo, hand cream to dry shampoo, aluminium-free roll-on deodorant and pre-shampoo hair oil. There are also face masks, tinted lip balms and hand creams.
The products are presented in contemporary packaging using recyclable materials, with the plastic in the primary containers being made from recycled material.
The bodycare selection makes up the main part of the Conscious beauty range, and is available in two aromatherapy-based fragrances which are unisex: Vitalising, with ingredients including mandarin, grape and lime to create an uplifting scent; and Relaxing, with anti-stress ingredients including vetiver and rosemary.
Sara Wallander, concept designer at H&M’s beauty department, comments: “We already offer conscious choices with our fashion collections so it is natural for us to have the same offering within our beauty collection. We always aim to develop our products to high and responsible standards in both materials and production. With the Conscious range we have taken this philosophy even further. We are very proud to now be able to offer organic beauty to our customers.”