Natural & Organic Products Europe, Europe’s leading annual trade event for the natural and organic products industries, has announced an exciting new partnership with the Natural Health Magazine Beauty Awards for 2014. In a first for the show, this unique partnership will see the popular Natural Beauty & Spa Theatre play host to the 2ndannual Natural Health Magazine Beauty Awards’ ceremony on the afternoon of Monday 14 April 2014.
Already renowned for attracting a ‘who’s who’ of specialist beauty and personal care buyers, Natural & Organic Products Europe’s most recent edition (in April earlier this year) at London’s Olympia, enjoyed an impressive 35% increase in natural beauty and spa buyers (whilst total attendance across all categories, including natural health, beauty, food and eco-living, was up 20% to 8,810). Among them were buyers from household names such as Amazon, Boots, Champneys, Feelunique.com, Fenwick, Holland & Barrett, John Bell & Croyden, Waitrose, Ocado, NBTY Europe, Harrods, Superdrug, Planet Organic, Whole Foods Market, Tesco, Selfridges, Harvey Nichols, and Four Seasons Hotels and Resorts.
“Over the years, and across almost every category, the show’s Natural Beauty & Spa exhibitors have always featured prominently in the Natural Health Magazine Beauty Awards – so there is already a real synergy between our two brands. The Natural Health Magazine Beauty Awards’ focus on promoting the best choice of natural, organic, ethical, and chemical-free beauty essentials to end consumers makes it a great fit for the show, as ultimately these beauty brands need to reach the key industry buyers and retailers that Natural & Organic Products Europe annually attracts that can get their products on the shelf first,” explains event manager Carol Dunning.
“We’re very excited about working with the Natural & Organic Products Europe show in 2014,” agrees Natural Health Magazine Beauty Awards editor Hannah Tudor. “This year, our awards are bigger than ever, with even more categories, and the show provides the perfect platform to honour all our fantastic winners and highly commended brands.”
With more consumers showing increasing awareness of the benefits of following a natural and healthy lifestyle, the natural and organic beauty market has never been more vibrant. Now in its eighth year, the Natural Health Magazine Beauty Awards 2014 (sponsored by Love Lula) now includes more than 50 categories and over 100 awards. Judges for 2014 include Jayney Goddard, president of the Complementary Medical Association, natural haircare expert Daniel Galvin Jnr, and celebrity make-up artist Sarah Jagger. New categories include best distributor, best naturally inspired range, best male grooming range, and best luxe range, among others.