Lavera creates limited edition cosmetics line for summer


Natural and organic beauty brand lavera has launched a limited edition Natural Pastel collection inspired by the floral shades of summer.

Certified natural and organic by NATRUE, the products are described as offering a versatile colour range of pastels and brighter shades.

Mineral Blush Palette Rosy Spring features two blushers — a classic light pink and a deep rose — and a cool toned highlighter and contains a handy compact mirror. The Coral Bloom variants features two blushers and a warm toned highlighter.

Mineral Eyeshadow Collection Blooming Nude offers a range of neutral shades, from a deep chocolate brown to an everyday natural taupe and is suitable for vegans. The Blooming Pastel collection features versatile cool-toned pastel shades. The palette includes a compact mirror.

Natural Lip Colour is a mineral-based formula, with added organic rose blossom butter, mallow and linden, to pamper and nourish lips. It is available in Rosy Pastel, a neutral pastel pink shade; Pink Pastel, a rosy pink colour; and Berry Pastel, a light purple hue.

The packaging of all the new lavera products features an intricate floral pattern and is made from durable and recyclable cardboard, and the integrated mirrors present in the palettes can be removed and reused.

To help products stand out in store, the brand has created a specially designed store stand made from durable and recyclable cardboard which includes three of each product from the new range. In addition, tester samples of each product are also included.