A campaign to introduce a plastic-free aisle in every major UK supermarket is being launched in the next few weeks by environmental organization A Plastic Planet.
Created by Sian Sutherland and Frederikke Magnussen, the campaign – A Plastic Free Ailse – has been set up to demand an alternative to the plastic packaging that is almost unavoidable when buying food.
A Plastic Planet wants supermarkets to offer food in biodegradable materials to reduce the tons of waste packaging, which ends up in the world’s seas.
Sutherland explains that the move isn’t designed to assign blame to the supermarkets, but simply to help them provide consumers with the choice to buy products with alternative packaging.
The campaign has been announced as Delhi introduces a ban on disposable plastic. According to The Times of India, the country is responsible for 60% of the plastic that is dumped in the world’s oceans every year.
According to a 2016 report produced by the Ellen MacArthur Foundation and the World Economic Forum, by 2050 the oceans will contain more plastics by weight than fish. In addition, plastics industry will consume 20% of total oil production.