Pip & Nut crack snack sector

nut butter cups
nut butter cups

Pip & Nut has introduced a new line of all-natural nut butter cups, produced using the brand’s award-winning nut butters in a bid to disrupt the sweet treat sector.

The three variants – Milk Chocolate Peanut Butter Cup, Dark Chocolate Peanut Butter Cup and Dark Chocolate Almond Butter Cup – are wrapped in ethically sourced, single-origin Colombian chocolate.

“Time and time again we had consumers asking us to make nut butter cups, in fact some of our most engaged Instagram posts on Pip & Nut’s Instagram were those featuring nut butter cups,” explains Pip & Nut founder, Pippa Murray. “So, after listening to our community of fans we are so pleased to present our very own range of nut butter cups. “Over the last five years we’ve perfected the primary ingredient, nut butter, so it feels like a no brainer for us to bring our expertise in nut butter to this new product range and category.”

“At Pip & Nut we hold ourselves accountable to making products with the best ingredients possible so, to accompany our award winning nut butter,” she adds. “I’m delighted to be working with an ethical chocolate supplier, Casa Luker who not only produce utterly delicious single origin chocolate in Colombia but also invest back into their local community through infrastructure, social and agroforestry projects to increase the biodiversity of the land.”

Gluten-free and containing no palm oil, each treat contains 102 calories and comes in a 34g two-cup pack.