Natural Products News shines a spotlight on a handful of the latest launches, campaigns, award wins and more from natural and organic brands and businesses.

SeabloomPlant-based seafood brand Seabloom has launched its tuna-fish alternative into retail through Ocado. Made with pea protein instead of the more usual soya protein, and organic Scottish seaweed, the product comes in two varieties: Olive Oil Tuna-Free Flakes and Lemon Tuna-Free Flakes, which can be found in the frozen section. The product is also currently being developed into chilled form by the brand. “I was inspired to create a plant-based seafood alternative brand made using nutrient rich seaweed and 100% plant-based ingredients to protect our oceans and the wildlife that lives there,” says Seabloom founder Greta Desforges-Hodgson. “Fish is so good for your diet, so I knew that any alternative needed to be similar in nutritional benefits, flavour and texture. We have big plans for the brand and are continuously making developments.”

New conscious beauty brand We Are Concentrate is on a mission to create sustainable and essential beauty products using as little water and plastic as possible. The brand, which launches this month, adds no water in its production process and employs an in-house ‘closed loop water system’ in the formulation of its Shampoo and Conditioner which is more sustainable than other manufacturing methods. With only a marble sized amount needed per hair wash, these concentrated pastes contain all the actives and benefits of traditional hair care products, says the brand, just without the water. The formulations include aloe vera to soothe and nourish roots and scalp, coconut to help strengthen and condition, papaya to promote shine, guava to unclog hair follicles and shea butter to keep hair health with vitamins A, E and F.

Eco-effective brand, smol has partnered with Keep Britain Tidy’s Ocean Recovery Project to clear plastic waste from Cornish shores and create a limited edition candle. A portion of the candle sales will go to the charity to help collect and recycle plastic waste from the British coastline. The Sea Change vegan soy wax candle is accompanied by a terrazzo-style recycled plastic coaster made using salvaged ocean waste. A refreshing sea salt scent nods to the cause it supports, with hints of eucalyptus, jasmine and sheer musk. Made in England, palm-oil and paraffin free with a 50 hour burn time, the candle comes in a recycled glass jar with 100% recyclable aluminium lid, which can be reused and repurposed. The coaster is produced using 15% ocean waste and 85% plastic that has come from household waste.

Balade en Provence has launched what it says is a unique, first-to-market product in the form of its new Hydration Boosting Solid Serum with 1% Hyaluronic Acid. Hyaluronic acid is widely recognized as an effective ingredient to attract and hold moisture in and on the skin, but to capture this beauty benefit in a solid bar was no mean feat. Comments Balade en Provence founder, Alexander Vidal: “Offering the highest level of hydration in a solid serum has been a long-term goal that we are extremely proud to offer our customers.” As well as being enriched with 1% hyaluronic acid (of plant origin), the serum also contains jojoba oil, known for its nourishing properties, and rosehip oil with vitamins C, E and F to enhance the skin’s health and appearance.

Lavera has unveiled its new Glow By Nature skincare duo formulated to give tired skin a lift this winter. The Glow by Nature Serum revives the complexion for improved firmness and radiant skin with a highly effective formula including natural coenzyme Q10 and natural vitamin C to help reduce free radicals and protect against oxidative stress – revitalizing tired skin, providing long-lasting moisture and reducing fine lines. The texture is light and is quickly absorbed into the skin and the serum is suitable for all skin types. The Glow By Nature Day Cream has a silky smooth texture and is also enriched with natural coenzyme Q10 and vitamin C to boost tired skin, moisturize and reduce fine lines. The quickly absorbed cream gently melts into the skin for a natural, glowing complexion and is suitable for all skin types.