Blending Ayurvedic tradition with modern science, Ovviovita is the plant-powered beauty brand making waves in the UK skincare and haircare scene. Founded in 2018 by Mumbai-born BioMedical Engineer Kashish Golani, the brand has steadily grown from a family-run venture into a rising star in the natural beauty space, recently securing a launch into Superdrug. With a mission to address common concerns like hair loss, frizz, and scalp health using time-honoured Indian remedies, Ovviovita has captured the attention of both conscious consumers and the beauty industry alike—securing multiple accolades, ethical credentials, and a growing retail presence. We sat down with founder Kashish to learn more about her journey, the inspiration behind her formulations, and what’s next for this award-winning natural beauty brand.
1)What inspired you to start Ovviovita, and how did your personal experiences with hair concerns shape the brand’s direction?
I founded Ovviovita because I never wanted my daughter to endure the hair and skin issues I experienced since my teenage years. Witnessing my own struggles with low self-esteem due to genetically challenging hair and skin, I was determined to create effective solutions. Drawing from my upbringing—where my mum’s natural routines with ingredients like ghee, amla, turmeric, and Fuller’s earth revealed the power of nature—I came to realize that by blending traditional knowledge with the precision of plant chemistry and modern science, I could create products that are both effective and deeply resonant. This personal journey laid the foundation for Ovviovita’s mission: to empower people with pure, potent botanical formulations.
2) Ayurveda has been a cornerstone of beauty rituals in India for centuries. Were there any family traditions or personal experiences that influenced your approach to formulating Ovviovita’s products?
Absolutely. Growing up, I witnessed my mum’s devotion to natural beauty rituals using time-honoured ingredients. Her beauty routine included a weekly Champi (an Ayurvedic head massage using herbal oils and Ubtan, an Ayurvedic paste made from all natural ingredients). Although I once dismissed these methods for being “uncool” or not having the modern appeal, I’ve come to deeply respect the wisdom behind them. This realisation sparked my quest to reinvent these ancient remedies into contemporary, luxurious products that deliver both sensory pleasure and effective care that honours my heritage while addressing modern needs.
3) What are some of the most fascinating Ayurvedic beauty secrets that you think more people should know about?
Ayurveda offers a treasure trove of fascinating beauty secrets which tap into holistic wellness and are centred on balance and nourishment. Here are a few secrets that I would love to share with more people:
Ubtan – A traditional Ayurvedic practice used by various kingdoms and royals for skincare more than 3,000 years ago. Ubtan is a paste made with Turmeric, Neem, Sandalwood, and Amla. These herbs do more than just exfoliate, cleanse and boost shine, they protect against environmental stressors, reduce inflammation, and promote collagen production. These ingredients work holistically to address not only the visible signs of aging, but also to support overall skin health.
Garshana Massage – Garshan is a unique traditional Indian Ayurvedic dry body massage using 100% raw silk gloves which stimulates metabolism and increases circulation. It is specifically designed to treat cellulite, reduce water retention and improve lymphatic drainage by removing unwanted toxins from your body including fatty deposits.
Saffron-infused water – Soaking a few strands of pure saffron in water overnight and drinking that water first thing in the morning, is part of the rejuvenation therapy ritual in Ayurveda. Saffron helps to detoxify the system by cleansing the blood and supporting the liver, a key aspect of maintaining clear skin and vitality in Ayurveda.
4) Can you tell us about some of the hero ingredients in Ovviovita’s products and why you chose them?
We’ve meticulously selected ingredients that deliver proven benefits. The hero ingredient in our award-winning Olio Divina Anti Hair Loss Hair Oil is Bhringra, dubbed the “King of Herbs” for hair, this Ayurvedic herb is known to strengthen hair follicles and reduce hair loss. In our Dimante hair treatment mask, the star ingredient is the Raphanus Sativus (Radish) Seed Oil which is rich in erucic acid and provides exceptional emollient properties. It locks in moisture, soothes dry, itchy scalps, and nourishes hair follicles—promoting robust growth and delivering softer, more manageable hair without any residue. The hero ingredient in the Olio Divina Shampoo is Shikakai, a natural cleanser sourced from India’s rainforests, which gently cleanses hair, effectively removing dandruff and impurities without stripping natural oils. Shikakai invigorates the scalp and hair follicles, improving texture and volume while maintaining a low pH to preserve moisture, ensuring hair stays hydrated, soft, and luminous
5) Are there any lesser-known Ayurvedic herbs or ingredients that you think deserve more recognition in modern beauty?
Yes, ingredients like Neem and Burdock Root are fantastic examples. Neem is enriched with essential fatty acids and antioxidants which deeply nourishes the scalp, supporting healthy hair growth and vitality, yet it remains underutilized in many modern formulations. Celebrated for its hydrating and conditioning benefits, Burdock Root is packed with inulin (a natural polysaccharide that deeply moisturises) and mucilage, which soothes and conditions the scalp. Additionally, its abundance of phytosterols, tannins, and phenolic acids imparts anti-inflammatory and antioxidant effects, reducing itching and dandruff while enhancing overall hair resilience and style manageability.
6) What does ‘natural beauty’ mean to you on a personal level?
To me, natural beauty is about embracing authenticity by using products that care for both our bodies and the planet. It means trusting in the power of botanicals and ancient wisdom to heal and enhance our skin and hair without the use of harmful chemicals. Natural beauty is a quiet confidence rooted in sustainability, integrity, and a deep respect for nature and heritage.
7) Some people are hesitant to switch to natural products, fearing they won’t be as effective. What would you say to someone considering the switch to an all-natural beauty routine?
As a modern consumer, we have been accustomed to equate effectiveness with lab developed synthetic formulations. However natural products, when formulated with modern science and backed by tradition, can be incredibly effective. Nature offers potent bioactive compounds that work in harmony with our skin and hair, often with longer lasting and transformative results. My advice to anyone looking to switch to a natural range is to start with one product at a time. Once you feel the difference, it becomes a shift not just in what you use, but in how you care for yourself. One important thing to remember is that natural products work best with consistency, as part of a healthier, more holistic approach to caring for your skin and hair.
8) What’s your personal favourite product from the Ovviovita range, and how do you incorporate it into your routine?
My personal favourites are our 3-step Anti hair loss bundle consisting of Olio Divina Hair Oil, Shampoo, Conditioner and the Rosehip & Sandalwood Cream. I use the Olio Divina Hair Oil as a pre-shampoo treatment, letting its potent blend of Ayurvedic herbs and nourishing oils work deep into my scalp to strengthen hair follicles and promote healthy growth. Equally, the Rosehip & Sandalwood Cream is my everyday moisturizer—it’s been a game-changer for my dry skin, helping to fade dark spots and pigmentation marks while keeping my skin supple and hydrated. Together, they form an essential part of my routine, transforming both my hair and skin.
9) What’s your ultimate vision for Ovviovita in the next five years?
I am on a mission to redefine beauty as a holistic, inclusive, and conscious journey that’s rooted in nature, supported by science, and shaped by the stories and needs of real people. My vision for Ovviovita is to continue expanding our range and reaching a broader global audience, all while staying true to our roots in potent plant chemistry and sustainable practices. I aim to build a vibrant community of informed, empowered consumers who appreciate the harmony of traditional ingredients and modern formulations. My brand should feel like a safe & inspiring space for conversations and transformations especially for women navigating life transitions like pregnancy, menopause or postpartum. Ultimately, I want Ovviovita to be synonymous with effective, ethical beauty; a trusted brand that redefines natural luxury for generations to come.
To find out more information and to view the whole range visit https://ovviovita.com/
