Environmentally positive NEO WTR to launch in Tesco later this year

Europe’s first beverage brand to produce a 100% Prevented Ocean Plastic™ bottle will be launching in 250 Tesco superstores later this year.

NEO WTR produced by Brookfield Drinks has beaten all multinational soft drinks brands to market by launching a new spring water range using the category’s first fully recycled ocean-bound plastic bottle with recyclable cap and label.

With projections suggesting that by 2050 our oceans could contain more plastic by weight than fish, NEO WTR has developed a bottle that can help to significantly slow the damage caused to marine life by ocean plastic pollution. Every 500ml bottle of NEO WTR stops the equivalent of 1.7 plastic bottles entering the ocean and is made using discarded plastic that has been collected along coastlines at-risk of ocean plastic pollution.

With a fully recyclable bottle, label, and cap, NEO WTR is a Somerset-sourced spring water, bottled in the UK. This innovative impulse purchase will be stocked in the soft drinks aisle of Tesco Superstores from June.

All NEO WTR bottles are produced in the UK using 100% Prevented Ocean Plastic™ (excluding the cap and label) – a high quality, certified and award-winning recycled plastic material that has been collected from coastal areas at risk of ocean plastic pollution. NEO WTR uses material sourced from Indonesia, the world’s second largest contributor to ocean plastic pollution. The plastic meets regulatory health and safety standards, is traceable back to source and can be identified on-pack through its distinctive triangular logo.

NEO WTR is bottled at source and has an RRP of £1.25 for 500ml. It will be stocked in 250 Tesco Superstores nationwide from the beginning of June.