FREEE expands free-from breakfast range with new Cinnamon Hoops

FREEE, a leading brand in gluten free foods, has announced the expansion of its breakfast cereal range with the introduction Cinnamon Hoops this month.

Building on the brand’s strong performance in the ready-to-eat (RTE) breakfast cereal category, the new Cinnamon Hoops offer deliciously crunchy organic maize hoops, toasted with cinnamon.  Made in the UK, without any of the top 14 allergens and no alibi labelling, the new cereals are the ideal choice for shoppers looking for more planet friendly products too, with sustainably grown ingredients and, organic and vegan certification.

Clare Marriage, CEO and founder of FREEE, says; “Hugely popular in traditional breakfast cereal, Cinnamon is a largely overlooked flavour in the Free From aisle, which presents a real opportunity for this new launch to attract new shoppers and grow the category”.

The new Cinnamon Hoops 300g are available now from Tesco and at, RRP £3.19, with broader distribution to follow.

Freee Foods