SBTRCT launches its first body product inspired by Japanese forest bathing

The first body product in its award-winning range, SBTRCT’s Daily Body Cleanse is a no-soap formula that cleanses, moisturises, and hydrates your body, with a unique and aromatic blend of essential oils, inspired by the Japanese ritual of forest bathing.

SBTRCT (pronounced “Subtract”), pioneers of concentrated, plastic-free skincare better for performance and planet, can today announce the launch of the first body product in their award-winning range. The coconut and rosehip seed oil based Daily Body Cleanse product (RRP: £14; available online at lathers into a rich, moisturising foam that effectively washes away the day, leaving skin feeling soft and supple.

A relaxing and spiritual fragrance experience, this no-soap formula moisturises and hydrates, with a unique blend of essential oils inspired by the Japanese ritual of forest bathing – a true forest aroma with top notes of pine needles, warmed by a heart of frankincense and labdanum, settled on a base of smooth cedar wood, balsam and patchouli.

Research shows that forest bathing has a mind healing effect, with countries such as Japan prescribing it to treat depression and anxiety,” says SBTRCT’s founder Ben Grace, who is also part of the Sustainable Beauty Coalition’s Advisory Committee. “This is partly down to the unique scent of the forest which, among its many benefits, has been shown to decrease stress hormones and supports the immune system. Studies have shown that even without a trip to the forest, the fragrance of tree essential oils can have similar psychological effects. We know that mind and skin health are closely connected, and it’s this synergy that has inspired our new Daily Body Cleanse.”

SBTRCT is a concentrated, plastic-free skincare brand, full of natural ingredients and widely celebrated for its waterless products. While many traditional skincare formulations contain up to 80% water, SBTRCT’s solid format allows the products to be filled with up to 99% of skin-loving ingredients, intensifying their effectiveness and lasting twice as long as traditional plastic packaged liquid alternatives. The SBTRCT range is also palm oil-free, B Corp certified, vegan and cruelty-free, with all claims evidenced and validated with innovative sustainability software supplied by Provenance.