The Groovy Food Company secures national stockist for best-selling date syrup

Award-winning British brand The Groovy Food Company has launched its best-selling Organic Date Syrup into Waitrose supermarkets nationwide. The organic alternative to refined sugars and syrups launched in 2021 and will be available in over 260 Waitrose locations and online from March 24th.

The syrup is low fat and natural, made from 100% dates and joins Waitrose’s existing stock of The Groovy Food Company’s products including Organic Extra Virgin Coconut Oil, Coconut Sugar, Coconut Flour and Extra Virgin Olive Oil Cooking Spray.

The Groovy Food Company’s Organic Date Syrup (350g, RRP £2.80) is a delicious, low-fat product that is recommended for use in cooking and baking. It’s a natural, great tasting sweetener that is ideal for porridge, yogurt and pancakes too. As with The Groovy Food Company’s range, the syrup is 100% natural, has no additives or preservatives and contains more fibre than other natural sweeteners.

Ying Man of The Groovy Food Company says “We’re extremely excited to continue and expand our partnership with Waitrose and see another best-selling product made more readily available to customers. Providing their customers with the highest quality products, Waitrose mirror our values here at Groovy and we look forward to seeing how customers respond and hope to see additional products from The Groovy Food Company joining the supermarket shelves in the near future.”

The Groovy Food Company ethically sources all its products from around the globe and this syrup uses the highest quality dates. The product adds to the company’s extensive range of over 40 products and helps continue its mission to get more people to eat delicious healthy products every day.

The Groovy Food Company