Kallø’s new gluten- and lactose- free Organic Stock Pastes have been designed as an ‘innovative, game-changing’ new way to add natural flavour to meals.

The Kallø pastes are available in three varieties – Vegetable & Mixed Herbs, Chicken & Rosemary and Garlic & Mixed Herbs and are being promoted as the only ‘squeeze and stir’ stocks available on the market.

Enabling consumers to control how much or how little stock they use, the convenient squeezy tubes are resealable and recyclable and each contains six servings.

“Kallø Stock Pastes have the potential to really stir up the category as the new squ-easy way to add real natural flavour to any dish,” comments Bryan Martins, brand marketing and category director at Ecotone UK. “There is nothing like this on the market currently and it is so simple. Now all consumers need to do is just squeeze and stir, which is flexible in terms of how much you need in your dish, convenient, and with our new recyclable aluminium tube, more sustainable.

“At Kallo our mission is to make healthy and natural eating delicious and effortless through our growing range of snacks and cooking ingredients. New Kallø Organic Stock Pastes are a great example of how we plan to continue to do this.”

The launch will be supported with an extensive marketing campaign and shopper activation to show consumers that ‘Squeezy Does It.’