Offering a flavourless formula and promising to put an end to the ‘disgusting’ taste of traditional products, Medterra has launched its CBD oil into the UK.
Baby food brand Babease has launched its first integrated marketing campaign, enlisting the help of nutritional therapist, author and blogger Madeleine Shaw.
Kinetic Natural Products Distributor has updated its website to provide a new B2B platform for its trade customers. The new website has been designed to make ordering simple and more efficient, and will also house all media assets, including images, descriptions, ingredients and digital banners, to make it easy for retailers to be involved with […]
Natural soft drink brand Zeo has relaunched, announcing a partnership with Caroline Flack, who will be the face of its new Zeo No Added Sugar range in 2017.
Clipper Teas has launched a three-tiered summer sampling campaign for its green tea range, designed to position the brand as the ‘Queen of Greens’.
Natural Immune Products has launched a new functional drink, Nurture Fruity Water+, targeted specifically at young children.
Two companies from within the natural health sector have made it to the semi-final of Richard Branson’s Pitch to Rich in the Grow category: Aduna and Oppo. The three companies with the highest number of votes will go through to the final to pitch live to Branson on 26 June, battling for a £250,000 marketing […]
This month sees the launch of what the company is calling a ground-breaking flavoured water brand – Nuva –which aims to revolutionize the soft drinks category. Free from sugar, sweeteners, calories and preservatives, the product combines naturally-sourced flavours and extracts with high quality spring water from the Loire Valley. The three-strong range comprises: Cucumber & […]
Exclusively from Botanical Brands comes Living Nature’s latest shade of lipstick, a ‘vintage pink’ shade called Bloom. Living Nature is donating NZ$1 from the sale of each lipstick to the Breast Cancer Network New Zealand (BCN). Natural make-up brand benecos is increasing its distribution and is now available in Whole Foods Market stores. Graeme Hume […]
Dorset Tea has launched eight innovative fruit and herbal teas as well unveiling a vibrant new look which positions the brand as offering ‘A Taste of Dorset’. The new packaging, which includes the brand’s strapline ‘Live, Breathe, Drink’, is described as clean, bold and vibrant with a hint of colour to boost on-shelf visibility. “The […]
Earlier this month Pai Skincare launched its first fully integrated marketing campaign – Sensitive Skin? Lucky You – targeting the 47% of British women who describe their skin as sensitive. The campaign comprises print advertising, PR, sales promotion, social media and targeted sampling. Conceived to emphasize Pai products’ sensitive skin credentials, the positive campaign message […]
The Raw Chocolate Company has teamed up with award-winning Norwegian snowboarder Kjersti Buaas, naming her as its first brand ambassador. Kjersti will feature in the company’s marketing campaign which will run online and in print media. Linus Gorpe, founder of The Raw Chocolate Company, commented on the partnership: “Kjersti is a strong, vibrant woman who […]
MULU Organic Raw Chocolate is challenging the way women are portrayed in the media by launching a search to find a group of real women to feature in their new marketing campaign. After being uninspired and frustrated by how chocolate is usually advertised – using over-sexualized, improbably glamorous, slim young women lounging about nibbling on […]
Natural food supplement company Works with Water Nutraceuticals has repackaged and reformulated its range of skin purifying supplements – help: clear skin and help: clear skin MEN. The help: clear skin products now contain PravENAC, which is rich in lactoferrin – a bioactive milk protein that helps reduce acne by boosting the body’s natural defences […]
A Total Sweet charity tie-up in Madagascar
February 14, 2020 Jane Wolfe
Total Sweet has teamed up with a small UK charity to create tree corridors on Madagascar to help lemurs and other wildlife recover from deforestation.
The rise of the four-legged flexitarians
The dog’s dinner: the UK’s pet population is seeing a rise in four-legged flexitarians, according to research firm Mintel.
New brand puts down roots for life
Brand-new to market, nutritional supplements company Lyfe Roots has launched with a five-strong offer of vegan-friendly, plant-based VMS.
Healthspan Elite joins ESSNA
The European Specialist Sports Nutrition Alliance (ESSNA) has welcomed its newest member, Guernsey-based sports nutrition retailer Healthspan Elite.
In a pickle
January 23, 2020 Rosie Greenaway
From kombucha to kraut, and kimchi to kefir, the fermented market is alive and kicking. Rosie Greenaway discovers the ancient art of fermenting and learns how to brew her own ‘booch’ (more…)
Back on track
Bone up on joint health with Matt Chittock for all the latest and traditional approaches to keeping customers standing tall (more…)
Say yes to sustainable sex
With consumers thinking more about their impact on the environment, it’s no surprise that the environmental impact of their sex lives is also coming into question. With a range of sustainable sex products cropping up on bedside tables, Sharna Waid investigates which brands are championing the alternatives and whether it’s an area worth investing in […]
The breakfast club
We’re all familiar with the old adage ‘breakfast like a king, lunch like a prince and dine like a pauper’, but truth be told we are more likely to do the exact opposite. Jane Wolfe finds out how retailers can offer consumers easy, convenient and healthy ways to start the morning (more…)
Mineral-rich New Zealand volcanic mud delivers instant illumination for your skin
It may seem counter-intuitive to apply mud to your skin in order to cleanse it, but the skin-enhancing benefits of mineral-rich mud have been harnessed for beauty treatments all over the world for centuries. Antipodes® uses white volcanic mud sourced from central New Zealand’s dramatic central plateau in its new Halo Skin-Brightening Facial Mud Mask […]
Tooth powder as a powerful ally for your dental health
My Oradent tooth powder is neither a drug nor a medicine. Suitable for all consumers and also for vegans and vegetarians. Why in powder form? Studies have shown that tooth powder can be more effective at removing plaque than toothpaste. Plus, My Oradent does not contain fluoride, is non-toxic and is also safe for children. […]
The Health Store Open Day is back!
The Health Store’s ever popular Open Day makes a welcome return on Sunday 8th September. Paul Rideout, Sales & Marketing Manager at the Health Store, explains “The Open Day is back by popular demand! This will be our 8th Open Day since we launched the event back in 2009 and it is more popular than […]
AQUA Carpatica, the only naturally nitrate-free & lowest sodium water
AQUA Carpatica, a premium quality natural mineral water, dedicated to the most demanding health conscious people, babies and expectant mothers, organic food lovers and active lifestylers. AQUA Carpatica is nature’s most perfect mineral water, naturally Nitrate-free and the lowest Sodium level of any bottled natural mineral water on earth; the first of its kind in […]