Soil Association Certification is calling upon consumers up and down the country to nominate their ‘pick of the bunch’ and help find ‘the nation’s favourite’ organic food and drink product.
The Nation’s Favourite will once again feature as a category in this year’s BOOM Awards, due to be announced this summer.
Soil Association Certification, in partnership with Ocado, is asking the public to nominate their most loved organic food and drink products. Additionally, the certifier is urging organic brands themselves to rally support among their customers by encouraging their fans to nominate them ‘in a bid to ensure a wide range of brilliant organic products are considered for this celebratory accolade’.
When the BOOMs were last held, in 2019, Godminster Vintage Organic Cheddar scooped the award. Richard Hollinbury, founder and managing director of Godminster, has this to say about the brand’s victory: “Winning the Nation’s Favourite Organic Product award in 2019 was a fantastic endorsement of the hard work that the team have put in over the past 21 years of creating Godminster’s cheese range. It’s an award that recognizes the quality of organic products and why it’s worth paying that little bit extra.
It’s an award that recognizes the quality of organic products and why it’s worth paying that little bit extra
“It’s worth the public’s time to nominate and vote for their favourite products as it’s important to support those businesses striving to make a difference. Organic farming and the benefits that come with it has never been more essential to preserving our British countryside for generations to come.”
Clare McDermott, business development director, Soil Association Certification, comments: “Following a year in which both human health and the health of our planet have all been sharply in focus, consumers are choosing products more carefully than ever. By choosing to buy organic – whether that is food, beauty and wellbeing products or fashion and textiles – shoppers are making choices that help support more sustainable systems. Put simply, choosing organic means working with nature to protect soil, encourage wildlife, avoid antibiotics, and reduce pesticide use.”
Votes can be cast here until 30 April. The winning brand will be crowned as The Nation’s Favourite at an awards ceremony in London on 8 July.