UK company Avrox Technologies has launched Ei8ht Energy, what it says is the first consumer drink product scientifically proven to substantially increase the body’s ability to transport oxygen.
Described as ‘more than just a caffeine boost’, Ei8ht Energy is positioned as a water enhancer for active people to take shortly before or during exercise.
Developed over five years alongside researchers from the University of Oxford, the powdered product uses a patented oxygen delivery system which utilizes natural, vegan ingredients to create molecules capable of capturing oxygen, retaining it and then delivering it to the body.
When the drink sachet is mixed with water and shaken for 30 seconds the motion creates friction which stimulates the production and activation of micro bubbles capable of carrying oxygen when entering the bloodstream.
The micro-bubbles are then ingested, passing through the stomach wall and into the bloodstream in as little as four and a half minutes, ready to pair with oxygen. The drink increases the body’s ability to transport oxygen by as much as 5% for at least 80 minutes after ingestion, says the company.
A lot of claims in the sector are driven from a marketing point of view, but we wanted to create a scientifically proven product and we have achieved that emphatically
Ei8ht Energy also contains high levels of vitamin B3 and B12, known for their energy and immune function properties respectively, both delivered to the body in the same way as the oxygen.
In an independent study carried out by Surrey University’s Human Performance Institute, Ei8ht Energy helped cyclists achieve an average 37-second time improvement over a 16km time trial and a 6.6% average increase in peak power output.
“Our core aim when we started out was to develop a consumer product that genuinely and demonstrably enhanced the body’s ability to transport oxygen, to deliver proper health and performance benefits,” explains Avrox CEO Ray Averre. “A lot of claims in the sector are driven from a marketing point of view, but we wanted to create a scientifically proven product and we have achieved that emphatically. An increase in the body’s ability to transport oxygen of around 5% for an 80-minute period after ingestion is a significant result and completely unique in the marketplace.”
Photo credit: Adam Lyons