UpCircle has expanded its hair and skincare portfolio with a new Cleansing Face Milk and Shampoo Crème.

The UpCircle Cleansing Face Milk is made with oat powder upcycled from the food and drink industry. Suitable for all skin types, the creamy powder gently cleanses, repairing and restoring the moisture barrier and protecting the epidermis from free radical damage. Incorporating soothing aloe vera to offer a mix of vitamins, amino acids, polysaccharides and phytosterols, antioxidant, hydrating jojoba oil, redness-reducing almond oil, and vitamin E-rich sunflower oil, the blend of ingredients calms inflammation and irritation, making it perfect for those with acne-prone skin.

The brand’s new Shampoo Crème is a hybrid of liquid and solid – a concentrated paste-like formulation designed to deliver three times the washes of a liquid shampoo and lead to less waste than a shampoo bar. Suitable for all hair types, it is gentle on the hair and very mild on the skin and eyes. It also works well in soft and hard water.

The shampoo contains upcycled pink berry extract, a by-product from natural fragrance ingredient manufacturing, which has been clinically proven to improve scalp condition, aiding red, itchy and flaky skin. Coconut oil provides nourishes and moisturizes to shield against frizz and breakages whilst antioxidant-rich grapefruit oil protects against free radical damage. Cedarwood oil reduces tension and stress, antibacterial lavender oil gently cleanses the scalp and prevents irritation and grapefruit oil clears congestion and supercharges hair with vitamins A and C for a healthy, glowing shine.


“We tried for years to formulate a palm oil-free shampoo bar which worked as well as more traditional liquid shampoos on all hair types, but ultimately did not succeed in making one we were happy with,” says UpCircle co-founder Anna Brightman. “However, with the increasing availability of new clean green ingredients, we have finally discovered a more novel, innovative and user-friendly way to create a highly effective super luxe shampoo. Like all the ‘best’ products, this took some time creating as we wanted to get the right feel, consistency, performance, and combination of the most effective haircare ingredients.”

Both products are housed in glass bottles that can be returned and reused as part of UpCircle’s refill scheme.