Vegan Trademark hits 30,000 registered beauty products

LUSH’s After Magnesium Massage Bar has become the 30,000th vegan cosmetic product to register with the Vegan Trademark, which was first introduced in 1990.

Of the 65,000-plus products now registered with the trademark, cosmetics and toiletries dominate, making up 45% of all registrations.

“Registering the 30,000th cosmetic has been a huge milestone for the Vegan Trademark – it’s been fantastic to see the vegan cosmetics market continue to grow over the years and to be a part of making this more accessible to consumers,” comments Charis Collier, brand marketing officer at The Vegan Society.

“It’s wonderful that this milestone has been passed with LUSH, a longstanding Vegan Trademark client who we’ve been working with for over 15 years. We’re proud to work with a company who have made their campaign and policy against animal testing such an integral part of their brand as well as continuing to shift to what is now a 95% vegan product range.”