Matt Chittock catches up with our industry change-makers.

This year the global pandemic has transformed our sector, maybe forever. But it’s also heightened the possibilities of natural beauty products.

Lockdown has inspired more consumers to take a long, hard look at the contents of their bathroom cabinets. And many have discovered that organic and natural formulations don’t just deepen the self-care rituals so essential for wellbeing in 2020 – they also had time to research how they’re better for people and the planet too.

Over the next few pages you will meet our industry’s pick of the people who are leading this seismic change in thinking. This year’s results cover every facet of our dynamic sector, from brand owners to formulators and educators to campaigners. Remember, whoever they are, they’re all here for one reason – you voted for them.

We hope you’ll join us in raising a virtual glass to some of the planet’s true natural and organic beauty pioneers.

The Who’s Who in Natural Beauty 2020:

  1. THE NATURAL LEADER: Lorraine Dallmeier, CEO, Formula Botanica
  2. THE WELEDA WONDER WOMAN: Jayn Sterland, MD, Weleda UK
  3. THE DYNAMIC DUO: Alex and Kim Barani, co-founders, Kinetic
  4. THE NATURAL POWER COUPLE: Jo and Stuart Chidley, co-founders, Beauty Kitchen
  5. THE PLAYFUL SKINCARE PIONEER: May Lindstrom, founder, May Lindstrom Skin
  6. THE CLEAN BEAUTY COMMUNICATOR: Helen Yeardsley, beauty industry expert, Y Consultancy
  7. THE INSTA-READY INFLUENCER: Ailish Lucas, founder, The Glow Getter Collective
  8. THE TRUE BELIEVER: Emma Thornton, founder TRUE Skincare
  9. THE CHEMIST TURNED CHANGE-MAKER: Mark Smith, director general, NATRUE
  10. THE CLEAN BEAUTY CREATIVES: Elsie Rutterford and Dominika Minarovic, co-founders, BYBI Beauty
  11. THE NEW FACE OF ORGANIC BEAUTY: Alex Nicolaou, co-founder, NINI Organics
  12. THE ETHICAL EVANGELIST: Fiona Klonarides, founder, The Beauty Shortlist
  13. THE CHEMISTRY CONSULTANT: Dr Barbara Olioso, founder, The Green Chemist Consultancy
  14. THE VERACIOUS VEGAN: Victoria Wood, founder, Greener Beauty
  15. THE ORGANIC INSIDER: Georgia Barnes, head of business development for non-food, Soil Association
  16. THE DIGITAL ENTREPRENEUR: Ben Wigley, co-founder, Big Green Smile
  17. THE ANTI-PLASTIC PIONEER: Madhuri Prabhakar, project leader, Beat the Microbead
  18. THE HAIR APPARENT: Tabitha James Kraan, founder, Tabitha James Kraan Hair Organics
  19. THE GLOW-UP GO TO: Mel Jenkinson, founder, Glow Organic
  20. THE IMPERFECTLY NATURAL ADVOCATE: Janey Lee Grace, marketing guru, presenter and author
  21. SAYING ‘TA-TA’ TO TOXIC INGREDIENTS: Tata Harper, CEO, Tata Harper Skincare
  22. THE PEOPLE PERSON: Charlotte Vøhtz, CEO, Green People
  23. THE MAKE-UP MAVEN: Lou Dartford, make-up artist
  24. THE RETAIL REVOLUTIONARY: Sonia White, CEO, LoveLula
  25. THR AROMATHERAPY ARTIST: Lissa Basso, founder, Inner Senses
  26. RISING STAR: Zaffrin O’Sullivan, co-founder, Five Dot Botanics