About the Author

Matt Chittock

Freelance Journalist

Articles by Matt Chittock
Matt Chittock
  • features
    Summer lovin’

    February 27, 2020 Features, Natural Beauty features, Summer Beauty

    From topping up a tan and soothing sunburnt skin to luscious lashes and salty tresses, the natural beauty industry has summer in the (beach) bag.

  • brain-health
    What’s noo?

    February 26, 2020 Brain Health, Features, Health File, News

    Personal experience is fuelling a fresh wave of natural nootropics to help consumers back to mental balance, says Matt Chittock (more…)

  • features
    The whole package

    October 21, 2019 Features, Packaging, Special feature

    Want the truth about sustainable packaging? It’s complicated – but consumers and brands are both committed to change, says Matt Chittock

  • features
    Beat the sneeze

    September 23, 2019 Features, Health File, Winter Remedies

    Ancient knowledge and modern research are combining to make winter remedies even more effective in 2019, explains Matt Chittock (more…)

  • health-file
    Generation Snowflake

    July 17, 2019 Health File, Mental Health

    As Generation Snowflake transitions us away from the stiff upper lip of Britain’s past, Matt Chittock explores how society is opening up about mental health

  • bee-products
    A sting in the tail?

    May 7, 2019 Bee Products, Features, Special feature

    Bee products are still flying off the shelves – but, asks Matt Chittock, will the vegan revolution prove a sting in the tail?  (more…)

  • cbd
    Turning over a new leaf

    December 18, 2018 CBD, Features, Special feature

    As the smoke clears around a fresh wave of legislation, Matt Chittock explores how next-generation healthy cannabis products are setting new highs for health stores – no Rizlas required (more…)

  • natural-beauty-features
    Winter wonders

    October 22, 2018 Natural Beauty features

    From plummeting temperatures to party trends, Matt Chittock discovers how natural and organic brands are helping shoppers renew and replenish stressed-out skin through the long, cold winter months (more…)

  • features
    Recipe for success

    August 29, 2018 Features, Food and Drink, Food Focus, Food To Go

    From ready-wrapped vegan sandwiches to an array of healthy snacks, the lunch sector is good to go in natural health stores, as Brits shun packed lunches for pre-prepped convenience foods – and the sector is becoming increasingly competitive, writes Matt Chittock (more…)

  • features
    The spoils of healthy oils

    September 19, 2017 Features, Food Focus

    A new generation of innovative brands are invigorating a category that mixes foodie flair with health credentials. Matt Chittock reports (more…)

  • features
    Skeletal support

    May 24, 2017 Features, Health File

    An aging population provides an opportunity for natural health brands to innovate with bone and joint health products. Matt Chittock reports (more…)

  • features
    Clean up your act

    October 17, 2016 Features, Health File

    The #cleaneating movement is bringing a whole new generation into the nation’s natural health stores. Matt Chittock discovers how to tap into this category-defining trend (more…)

  • features
    Cold comforts

    September 30, 2016 Features, Health File

    As the colds and flu season splutters into life, Matt Chittock finds out why people are increasingly turning to natural alternatives to stave off the winter sniffles (more…)

  • features
    Inside tract

    November 18, 2015 Features, Health File

    The digestive category is becoming key for health stores, with customers’ increasing willingness to swallow the natural pro-gut message, says Matt Chittock (more…)

  • features
    Fighting the cold war

    September 23, 2015 Features, Health File

    As the temperature plummets Matt Chittock investigates the arsenal of winter remedies coming ‘atchoo’ over the winter months. (more…)

  • features
    Dealing with diabetes

    July 15, 2015 Features, Health File

    Matt Chittock discovers how the natural products industry can help wean consumers off their sugar crush and beat a global problem. (more…)

  • features
    Breaking bad

    July 14, 2015 Features, Health File

    Bone and joint health issues are a worry for many modern consumers – so it’s great news that the natural health industry has cooked up some trusted solutions, says Matt Chittock. (more…)

  • health-file
    The guts of the matter

    April 24, 2015 Health File

    Matt Chittock finds out how natural health approaches can make gut problems a lot easier for customers to stomach (more…)

  • features
    Summertime blues?

    April 24, 2015 Features, Health File

    From sunburn to salmonella there are hundreds of ways holiday heaven can turn to holiday hell this summer. Matt Chittock sources the natural approaches to help travellers fight back (more…)

  • guest-blogs
    Beauty beyond the High Street

    May 29, 2014 Guest Comment, Natural Beauty, Opinion

    Ask the people behind most fledging natural brands where they want to be in five years’ time and they’ll usually mention the name of two well-known retailers. And who can blame them? On paper, supplying the big names sounds like an amazing move that generates serious sales while exposing mainstream customers to ethical natural and […]


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