About the Author

Matt Chittock

Freelance Journalist

Articles by Matt Chittock
Matt Chittock
  • natural-beauty-features
    Winter wonders

    October 22, 2018 Natural Beauty features

    From plummeting temperatures to party trends, Matt Chittock discovers how natural and organic brands are helping shoppers renew and replenish stressed-out skin through the long, cold winter months (more…)

  • features
    Recipe for success

    August 29, 2018 Features, Food and Drink, Food Focus, Food To Go

    From ready-wrapped vegan sandwiches to an array of healthy snacks, the lunch sector is good to go in natural health stores, as Brits shun packed lunches for pre-prepped convenience foods – and the sector is becoming increasingly competitive, writes Matt Chittock (more…)

  • features
    The spoils of healthy oils

    September 19, 2017 Features, Food Focus

    A new generation of innovative brands are invigorating a category that mixes foodie flair with health credentials. Matt Chittock reports (more…)

  • features
    Skeletal support

    May 24, 2017 Features, Health File

    An aging population provides an opportunity for natural health brands to innovate with bone and joint health products. Matt Chittock reports (more…)

  • features
    Clean up your act

    October 17, 2016 Features, Health File

    The #cleaneating movement is bringing a whole new generation into the nation’s natural health stores. Matt Chittock discovers how to tap into this category-defining trend (more…)

  • features
    Cold comforts

    September 30, 2016 Features, Health File

    As the colds and flu season splutters into life, Matt Chittock finds out why people are increasingly turning to natural alternatives to stave off the winter sniffles (more…)

  • features
    Inside tract

    November 18, 2015 Features, Health File

    The digestive category is becoming key for health stores, with customers’ increasing willingness to swallow the natural pro-gut message, says Matt Chittock (more…)

  • features
    Fighting the cold war

    September 23, 2015 Features, Health File

    As the temperature plummets Matt Chittock investigates the arsenal of winter remedies coming ‘atchoo’ over the winter months. (more…)

  • features
    Dealing with diabetes

    July 15, 2015 Features, Health File

    Matt Chittock discovers how the natural products industry can help wean consumers off their sugar crush and beat a global problem. (more…)

  • features
    Breaking bad

    July 14, 2015 Features, Health File

    Bone and joint health issues are a worry for many modern consumers – so it’s great news that the natural health industry has cooked up some trusted solutions, says Matt Chittock. (more…)

  • health-file
    The guts of the matter

    April 24, 2015 Health File

    Matt Chittock finds out how natural health approaches can make gut problems a lot easier for customers to stomach (more…)

  • features
    Summertime blues?

    April 24, 2015 Features, Health File

    From sunburn to salmonella there are hundreds of ways holiday heaven can turn to holiday hell this summer. Matt Chittock sources the natural approaches to help travellers fight back (more…)

  • guest-blogs
    Beauty beyond the High Street

    May 29, 2014 Guest Comment, Natural Beauty, Opinion

    Ask the people behind most fledging natural brands where they want to be in five years’ time and they’ll usually mention the name of two well-known retailers. And who can blame them? On paper, supplying the big names sounds like an amazing move that generates serious sales while exposing mainstream customers to ethical natural and […]

  • guest-blogs
    Go figure…

    April 28, 2014 Guest Comment, Natural Beauty, Opinion

    After a few years of what economists might euphemistically call ‘negative growth’, the organic market is back on the march as Osborne’s ‘green shoots of recovery’ start to come out for Spring. Talk at Natural & Organic Products Europe was focused around the 2.8% growth achieved in the organic sector in the UK, according to […]

  • features
    Good to go

    April 2, 2014 Features, Health File

    Ready to help your customers avoid common getaway ailments? Matt Chittock discovers the natural essentials that experts recommend to enjoy a happy, healthy holiday (more…)

  • guest-blogs
    A Lush victory

    March 4, 2014 Guest Comment, Natural Beauty, Opinion

    What’s in a name? Plenty, if you’re an ambitious natural beauty company that needs to communicate everything good about your brand through the well-chosen words that name your range. That’s why Lush’s recent court victory over Amazon was so important. For those who missed the story, Amazon was actively hijacking customers who typed ‘Lush’ into […]

  • guest-blogs
    Setting skin free

    February 18, 2014 Guest Comment, Natural Beauty, Opinion

    The free-from food category has been a soar-away success for independent retailers – and now there’s every chance the sector’s sparkle might be rubbing off on the skincare market too.

  • guest-blogs
    MI: still a sensitive issue

    January 9, 2014 Guest Comment, Natural Beauty, Opinion

    “Every cosmetics product on the market in Europe is safe to use,” announces the comforting blurb on the website of cosmetics trade organization Cosmetics Europe. However, ongoing alarm about the use of methylisothiazolinole (aka MI or MIT) proves that some ingredients might be a lot safer to use than others. MI recently hit the headlines […]

  • health-file
    Hard to stomach

    January 6, 2014 Health File

    The digestive health sector can be an entrée to increased sales if you get the offer right and understand what’s troubling the tummies of today’s consumers, says Matt Chittock (more…)

  • guest-blogs
    Embracing sell-o-vision

    December 2, 2013 Guest Comment, Natural Beauty, Opinion

    For fashion and beauty snobs there’s no dirtier acronym than QVC. The original home shopping channel is associated in some people’s imagination with chintzy diamante trinkets and Swiss Army-style cooking accouterments destined to collect dust in kitchen cupboards and bedroom drawers. But, as a surprisingly upbeat profile in last month’s Vogue shows, the channel is […]

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