Earlier this month, Gloucester Road, Bristol, became home to the latest branch of Better Food, the retailer’s fourth location in the city.

As with all Better Food stores, the 2,900 sq ft retail space offers a range of organic, local and ethical brands, organic fruit and veg, organic food refills, chilled foods, locally sourced meat, fresh bread, and options for those with specific diets, including vegan, gluten-free and coeliac. It also stocks bodycare, household refills, gifts and more.

The new shop incorporates a café and food hall which sells hot drinks, self-serve soups and porridge, freshly baked cakes and pastries, salads, juices and smoothies, cooked lunches and take-away deli specialities.

“After another successful partnership with Triodos Bank to raise capital for our new shop on Gloucester Road, we are delighted to see our plans come to fruition,” says Phil Haughton, founder of Better Food which recently won the BOOM award for Best Independent Retailer. “We’re really looking forward to getting to know the local residents and businesses, and hope that Better Food becomes a welcome addition to the collection of eclectic shops on one of Bristol’s most interesting streets.”

“After another successful partnership with Triodos Bank to raise capital for our new shop on Gloucester Road, we are delighted to see our plans come to fruition,” says Phil Haughton, founder of Better Food which recently won the BOOM award for Best Independent Retailer. “We’re really looking forward to getting to know the local residents and businesses, and hope that Better Food becomes a welcome addition to the collection of eclectic shops on one of Bristol’s most interesting streets.”

On opening day, 4 November, the first 50 customers received a free goody bag containing amongst other things a copy of founder Haughton’s book Food For Thought and the next 300 got a free organic tote bag. Customers will also receive a free organic barista coffee (or tea) if they download or show Better Food’s Bee Better refill rewards app in the shop in the first month.

Each of the retailer’s stores supports a local charity or community cause via its Better Giving initiative, and the Gloucester Road team have shared a shortlist so customers can vote on which cause receives fundraising support, with a budget of £1,000 over one year. The new store is also donating 10% of its total opening day sales to Bishop Road School PTFA.