British television and radio presenter Claudia Winkleman has teamed up with Cannaray CBD as its brand ambassador in a new partnership that reflects her own personal interest in CBD and its positive health benefits.
Winkleman used Cannaray CBD oils and capsules at the end of 2020 – over six months prior to the partnership – having been recommended CBD as a way to help improve sleep quality, unwind and cope with work and life pressures.
“I’ve always wanted to lead a revolution and I’m delighted to be partnering with Cannaray CBD to lead the UK’s CBD revolution,” comments Winkleman. “I’ve become obsessed with CBD this year as it really helps me sleep and stay calm during bonkers days. I use the Cannaray CBD oils and capsules – I am officially in love with them.”
Scott Maguire, CEO of the European cannabis company, adds: “At Cannaray, we want to make it as easy as possible for people to experience the many benefits of CBD, and we are hugely excited to be leading the CBD revolution in partnership with Claudia. She is one of the UK’s most trusted people, a passionate advocate for CBD, and an ideal partner to encourage millions of people to try CBD for the first time.
“We know that consumers and retailers are all looking for a trusted brand leader within CBD. Our market-leading investment in consumer advertising and in-store displays will help to remove any remaining mysteries about what CBD is and how to use it.”
The Cannaray CBD collection includes CBD Oil Drops Bright Days and Night Time, Capsules, Gummies and a Muscle Balm. The brand says the range has great taste and ‘world-class quality’ at its heart, and every product batch is triple lab-tested to guarantee purity.
The move coincided with the launch of Cannaray’s ‘Join the CBD Revolution’ national outdoor and digital advertising campaign featuring Winkleman.