Natural and organic beauty distributor Botanical Brands was one of the two sponsors of the Gorgeously Green Gathering beauty blogger event held earlier this month in Swindon.
The event was organized by three established ‘green’ beauty bloggers – Jen of Jen’s Skincare, Rachel of All Natural Aspirations and Sarah of Sugarpuffish – and aimed to bring together natural beauty bloggers to network and increase their product knowledge.
The day was divided into a series of presentations by five natural beauty brand representatives including Kim Allan of Botanical Brands who presented Living Nature’s certified natural mineral make-up range and Lippy Girl Vegocentric Lipsticks, complete with a make-up demo and sampling.
“There are many blogger events but there are few that focus on natural and organic brands,” said the event organizers. “Our vision was to bring together the green beauty community to allow them to expand their product knowledge and engage in discussion with people who share the same passions. We received a great deal of positive feedback and the common theme with delegates was they found the talks inspirational.”
Kim Allan of Botanical Brands commented: “With online beauty tutorials becoming one of the fastest growing areas of the UK beauty industry, beauty blogging and vlogging is extremely important to Botanical Brands. Honest, well-written beauty reviews and video make-up and skincare tutorials play a big part in increasing awareness for the quality and ethical credentials of our natural and certified organic brands.
“This is especially the case with natural beauty bloggers. We were therefore delighted to be part of the Gorgeously Green Gathering and to meet all the wonderful bloggers in person. It was a lovely event and great that members of the green beauty community could come together.”