Weleda wears the trousers


Now in its 10th anniversary year of supporting London Fashion Week (LFW) models by sponsoring the British Fashion Council project The Model Zone, Weleda turned the initiative on its head this January and gave the male models at London Fashion Week Men’s (LFWM) some much needed pampering.

Just as the girls are spoiled in February and September each year, Weleda created a little holistic haven for show weary LFWM models in The Men’s Model Zone, which consisted of a private relaxing retreat where models could rest and recharge their batteries between castings, fittings and shows, as well as eat healthily, drink plenty of fluids, and make the most of skincare advice and organic facials from the Weleda team who were on-hand.

The models also had the chance to experience a special SOS Skin Food Facial – a 30-minute radiance restoring miracle worker with Weleda Skin Food – as well as take home the Men’s Model Zone goody bag containing some prized Weleda treats.