Dr. Bronner’s launches Fair Trade social media campaign


Using the hashtag #BeFairEveryday, Dr. Bronner’s is running a social media campaign in the two week run-up to World Fair Trade Day on 13 May.

The brand is organizing separate giveaways on both Facebook and Instagram, centred around ‘Journey to Serendipol’. To enter, visitors need to write something they learned from a video that can be viewed on the World Fair Trade Day page on the Dr. Bronner’s website.

Winners will receive a gift basket containing an assortment of products from Dr. Bronner’s and participating brands, which include Alaffia, Alter Eco, Equal Exchange, Farmer Direct Coop, Guayaki Yerba Mate and Maggie’s Organics.