Natural Products News shines a spotlight on a handful of the latest launches, campaigns, award wins and more from natural and organic brands and businesses.

ElderberryNew from Pukka Herbs and in readiness for the winter cold and flu season, comes its Elderberry Syrup, a bespoke herbal blend made with elderberries, ginger, thyme and honey to support welbeing and tackle the uncomfortable symptoms associated with colds, sore throats and coughs. The syrup can be taken daily, or as and when needed to help boost immunity and health all winter long. Elderberries have been chosen for their antiviral and antioxidant properties, along with thyme, ginger, aniseed, black pepper and liquorice which are effective natural expectorants that support the immune system and lungs and warm the throat to shift stubborn catarrh and soothe irritation. Antimicrobial honey is included to sweeten and soothe sore throats and coughs. The concentrated broad-spectrum syrup contains the highest organic grade, sustainably cultivated herbs, carefully selected to support winter wellness.

Described as a must have for an ‘indulgent home spa’ experience, Nourish London’s two new rich body creams are formulated using hyaluronic acid and trehalose. Trehalose mimics the skin’s Natural Moisturising Factor (NMF) and when applied to the skin, allows it to retain moisture, protecting against dryness and helping to reduce the visible signs of ageing. Nourish London Geranium & Jasmine Contouring Body Cream is enriched with softening shea butter, antioxidant prickly pear and firming brown algae extract to contour and nourish, whilst soothing geranium and jasmine leave skin delicately fragranced. Bergamot & Cardamom Smoothing Body Cream is a moisture-boosting cream enriched with nourishing cocoa butter, brown algae extract and soothing aloe and borage to smooth and nourish, along with cooling cucumber extract. All Nourish London skincare is vegan, cruelty-free, alcohol-free and excludes unfriendly chemicals.

Peak Mood Drinks has launched Unwind, a natural, mood enhancing sparkling beverage made with nootropics and adaptogens to improve key brain functions. The active ingredients have been chosen for their ability to raise serotonin levels and leave consumers feeling clear, calm and relaxed. Available in Peach Rose and Blackberry Hibiscus, Unwind contains magnesium to help regulate stress and reduce cortisol levels; glycine to control mood, sleep and repair cells, l-theanine to reduce anxiety, and B vitamins to boost vitality. “My ADHD can make it extremely difficult to switch my brain off at the end of a long day,” says co-founder Louie Syred. “Reaching for alcohol has always been my go-to, but as a business owner and young parent, I can’t afford to be groggy and sluggish the next day. We’ve formulated the perfect blend of natural calming ingredients to calm your mood and quieten your mind, without the downsides.”

CBDfx has introduced two new muscle and joint creams to cater to the sports recovery market and tailored to treat aches and pains in muscles, joints and other deep tissue. The CBD Cream For Muscle & Joint: Cooling Formula and the CBD Cream For Muscle & Joint: Heating Formula are available in a choice of potencies, ranging from 500-3000mg CBD options. The water-based products allow the CBD to be rapidly absorbed through pores in the skin and as with the rest of CBDfx’s range, have been third-party batch tested for guaranteed purity, are vegan-friendly and cruelty-free, and do not contain any solvents. Brand MD of Europe, Carlo Buckley, says: “CBD hemp cream offers an effective, natural alternative to sports creams, which are often made with chemical perfumes and additives, which can be ineffective, clog pores and leave a strong unpleasant scent.”

Rude Health has added Organic Choco Vanilla Puffs, a wholegrain and HFSS-compliant addition to its children’s cereal range. The wheat-based blend of eight all-natural, whole ingredients including puffed wheat, puffed rice, dark chocolate and vanilla extract, is formulated to provide a tasty, fibre-filled start or end to the day for the whole family. The cereal is packaged in Rude Health’s 100% recyclable box made from over 80% renewable materials. Rude Health’s Bertel Haugen comments: “All children love chocolate, that’s just a fact. At Rude Health we wanted to make a cereal that helps make the healthy choice a celebration, not a sacrifice.” To celebrate the launch, the brand has teamed up with Action Against Hunger to host a chocolate rice crispy cake workshop. Rude Health will also donate over 1,000 units of cereal to Action Against Hunger’s social supermarkets, to support the Charity’s initiative to fight global hunger.