Fairtrade celebrates 30 years of making its mark

2024 marks the 30th anniversary of the FAIRTRADE Mark in the UK, and to honour the achievements of the movement, the Fairtrade Foundation has announced it will be celebrating with innovative events and campaigns throughout the year.

Fairtrade-certified products first appeared on the supermarket shelves across the nation three decades ago. The first, Green & Black’s Maya Gold Chocolate, was launched in 1994, followed by Cafédirect and Percol coffees, and Clipper tea. There are now more than 6,000 Fairtrade products in the UK alone, and the number is growing all the time.

Globally, millions of farmers and workers in 70 countries are part of 1,930 Fairtrade certified producer organisations, benefitting from stable prices, community facilities such as education, healthcare and clean water which Fairtrade has funded, access to training and a platform for their voices to be heard.

Consumers have thrown their weight behind Fairtrade’s ongoing campaign to create a world in which trade is based on fairness, so that farmers and workers who produce our favourite foods are fairly paid.

“Thirty years on, we estimate that 10m people, including farmers, workers and their families across Africa, Latin America, and Asia benefit from sales of their products on Fairtrade terms.”

At the heart of the movement is the campaigners and activists – since Fairtrade was launched 30 years ago, more than 600 towns and cities from all over the UK have signed up to support the mission. Nearly 2,000 Fairtrade groups have sprung up in universities, communities and places of worship, while tens of thousands of children in Fairtrade schools are learning about trade justice for the farmers and workers who grow their food.

Fairtrade’s work is brought to life by campaigns such as the She Deserves A Living Income, which was launched in 2019 as part of an awareness-raising drive to highlight poverty among cocoa farmers in West Africa who supply our chocolate. The campaign focused on shoppers, supporters and lobbying the UK Government as part of the push for living incomes by 2030, in line with UN Global Goals to end poverty.

Rosine Bekoin and Cyr Leocadie Voho, cocoa farmers from Africa, came to the UK as part of the campaign to give media interviews in 2020. Community events reached a million people, and more than 50 partners, including Waitrose, Greggs, Clipper, the Co-op and Ben & Jerry’s, took part. This work continues with partners today, with big brands and retailers such as Ben & Jerry’s, Tony’s, Mars, Sainsbury’s and Lidl, who have all committed to investing raising incomes for farmers.

Fairtrade Foundation CEO Mike Gidney says: “We are incredibly excited to be able to mark this very important milestone. Fairtrade is all about building a fairer future for people in low-income countries who grow and make the things we rely on every day: our food, our clothes.

“Thirty years on, we estimate that 10m people, including farmers, workers and their families across Africa, Latin America, and Asia benefit from sales of their products on Fairtrade terms.

“There will be many opportunities to celebrate this year, many stories of the inspiring people who have worked hard to build the Fairtrade movement over the years, bringing lasting change not only to farmers, but also to companies in the UK and to public attitudes too.  We know from research that consumers want to be part of the change.  That’s a wonderful mandate for companies to join in, so that together we really can make trade fair for everyone.”

In 2022 alone, sales of Fairtrade products in the UK generated approximately £30m in Fairtrade Premium for farmers and workers to invest in business and community projects of their choice, including healthcare, education and environmental initiatives – more important than ever given the global cost of living crisis.

The 30th anniversary year will see the Fairtrade Foundation campaigning for farmers to earn a fairer price, receive a greater share of power in supply chains, and access the financial resources they urgently need to tackle the climate crisis. Fairtrade is also committed to making sure farmers are not unfairly burdened by costs as part of new deforestation legislation from the UK and the EU.

Fairtrade Foundation has announced that it will be changing its usual Fairtrade Fortnight date, moving the annual two-week campaign from February to 9-22 September. Last year’s Fairtrade Fortnight saw more than 700 grassroots-led events take place around the country.

Richard Padilla, of EMPREBANCOOP, a banana SPO in Colombia, said: “I couldn’t run my farm or have a viable business without the Fairtrade Price and Premium. Production costs are so high at the moment, and I’d struggle to be able to sell internationally. With climate change on top of everything else, I wouldn’t be able to meet requirements on my own.

“Thanks to the Fairtrade Premium, I’ve been able to send my son to university. I now live in a proper house. Without Fairtrade, my son and others couldn’t have accessed higher education.”