Greggs opens first ‘healthier’ store format


High street on-the-go bakery retailer Greggs has launched its healthier store format at New Cross Hospital, Wolverhampton, in what the chain says is just the first of its kind.

The shop offers a range of Greggs’ 400kcal Balanced Choice products which includes fresh sandwiches, wraps, salads, yoghurts, soups and porridge pots, and has adopted a layout which reduces the number of high fat, sugar and salt products on display at checkout.

However, the more standard Greggs’ fare of sausage rolls, doughnuts and bacons rolls are still on sale.

“We have been busy developing a healthier shop format at New Cross Hospital to meet NHS England targets on healthy checkouts, food advertising and price promotions in hospitals, and are proud to have to achieved joint second place in a league table compiled by health campaigners, which ranks high street brands in order of how well they meet these guidelines,” explains Roger Whiteside, CEO of Greggs. “With ambitions to grow to over 2,000 shops nationwide and ownership of our supply chain we are in a unique position to have real impact in encouraging people to make healthier food on the go choices with convenient access at outstanding value.”

David Loughton, CEO of the Royal Wolverhampton NHS Trust, said: “It is important that patients, visitors and staff have a variety of choice when it comes to the food that they wish to eat and in a hospital setting it is important that there are a number of healthy options on offer. I am pleased that the offer now available at Greggs is so wide and that there are so many healthy options open to their customers.”

This year Greggs will extend its Balanced Choice range and gluten-free offering and reformulate its range of sweet products in line with Public Health England’s year one sugar reduction target of 5%.