Tesco and Holland & Barrett have today announced they are partnering to introduce a health and wellbeing ‘store in store’ format in a number of Tesco stores across the UK.
The new partnership follows Tesco’s successful introduction of several Arcadia sites in its larger stores last year, which it says showed that shoppers find it more helpful to combine shopping at Tesco with other well-known brands.
Both businesses acknowledge that the concept is at the pilot stage but are confident the brands and propositions will work successfully alongside each other in store.
The first Holland & Barrett store opened in the Dudley Tesco Extra on Monday 25th July, with a number of further concessions set to be introduced over the summer.
Holland & Barrett’s sales areas will include a range of popular brands from the specialist health and wellness retailer, including Bootea, snail gel and its best-selling coconut-based products. The new format will be integrated within Tesco’s store sales floors, enabling Tesco customers to shop across some 3000 product lines from Holland & Barrett’s health, food, beauty and sports ranges. Customers will also be able to access Holland & Barrett’s popular natural beauty section showcasing the brand’s ethical and natural beauty products, its natural Tea Bar and its Pick n Mix station for healthy snacking.
Holland & Barrett staff in the trial stores will be trained in the same way as all Holland & Barrett staff in the company’s ‘Qualified to Advise’ standards, the equivalent of an A-level in nutrition, and will be able to answer and advise on a range of customer queries from sports nutrition through to pregnancy supplementation.
Matt Davies, Tesco UK and ROI ceo said: “We’re always looking at new ways our stores can best serve the needs of our customers, so we’re excited to be embarking on this partnership with such a recognised and trusted brand as Holland & Barrett. The new concessions will provide an exciting new offer for our customers that will complement our Tesco stores.”
Commenting on the trial, Holland & Barrett ceo Peter Aldis said: “This pilot is a fantastic opportunity to demonstrate the value of a partnership between two trusted and complementary brands in retail and we are excited to be exploring with Tesco how their customers respond to this innovative in-store concept.
“We know that Tesco’s customers are diverse, like ours, but one thing that they have in common is that they want access to a wide range of health and wellbeing products without having to take too much time out of their busy routines to source them. We hope that this pilot will help them to achieve this as we continue our mission to bring health and wellbeing to high streets across the UK.”