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Dr. Bronner’s recently wrapped up a very successful campaign supporting the animal welfare charity Compassion in World Farming (Compassion) through sales of its organic soaps.

From October 20A_Master_Root_-_url_-_RGB_-_8kb14 until in June 2015, the company donated 20p from every bottle of Dr. Bronner’s 473ml and 946ml bottles of liquid soap sold in the UK to Compassion. After selling a combined total of 127,560 bottles, Dr. Bronner’s raised an impressive £25,512 for the charity.

The campaign was conducted by Dr. Bronner’s head office the US in conjunction with the brand’s UK distributor, Kinetic, and was supported by a national press and social media campaign.

“We are thrilled at the success of this campaign and would like to thank our UK distributor Kinetic and all our retailers and customers who supported it,” said Mike Bronner, VP of Dr. Bronner’s. We are always looking for ways to help make the planet a better place and we are extremely happy that we are able to support such a great organization as Compassion in World Farming. The money raised will go to Compassion to support their work to improve quality of life and conditions for farm animals by working toward broad policy change that benefits human health, the environment, and animals.”

Philip Lymbery, CEO of Compassion in World Farming, commented: “We would like to send a huge thank you to Dr. Bronner’s for supporting our campaign. We highly value their brand and they are truly an inspiration; if more companies worked the way they did the world would be in a much better place.”

“Many of our customers are very passionate about pursuing a more ethical way of living, so anything we can do to help them achieve that by offering products and action that fits with their beliefs is very well received, which is obviously good for the Dr Bronner’s name, good for us as retailers of the range, and of course in this case good for the cause for improvements to animal welfare,” commented Pip Phillips, marketing manager at Real Foods Edinburgh.

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Jane Wolfe

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Natural Products News deputy editor Jane Wolfe re-joined NPN in 2013 having previously worked for the magazine as a sub and freelance journalist from its Steyning beginnings.

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One Response to Dr. Bronner’s sales chalk up over £25,000 for Compassion

  1. Avatar
    Carol Ames May 19, 2016 at 12:08 am #

    I use some of Dr. Bronner’s products, including soap and now All-One Toothpaste. And I’m happy to learn that Dr. Bronner’s is supporting Compassion In World Farming. I have been an animal-rights campaigner for some 40 years, active on the streets of New York City and elsewhere, now mostly on-line. As for “animal welfare” campaigns, “The modern animals movement can roughly be dated with the publication of Animal Liberation by Peter Singer, in 1975. In the intervening 41 years, animal slaughter has more than tripled from under 20 billion animals murdered each year then to the mind boggling number of 60 billion today.” Nothing we have done has stemmed the global juggernaut of humanity’s exploitation of other animals, not even voting for “progressive” candidates or passing “animal welfare” legislation, which can be overturned or rescinded at any time for political or economic expediency under the present capitalist system (which regards animals merely as ‘property’). But I see Dr. Bronner’s in on the right path (Constructive Capitalism).

    I just have a final comment with reference to a message printed on the box of the ANISE ALL-ONE TOOTHPASTE I purchased: “A Human Being is responsible for his actions! Remember a beast can only love its friend; a Human Being must work hard to teach Friend & Enemy the Essene Moral ABC uniting all free; otherwise that being is still a Beast!” I’m no fan of religion, any religion. In the 40 years that I have been an active animal-rights campaigner, I have learned how religion is repeatedly used as a device to devalue, denigrate, and malign animals as if they are sub-human or less-than human and, thus, deserving of contempt and exploitation. In a pro-vivisection article by a Catholic archbishop that didn’t omit the pious recommendation that the sufferings of those creatures that by inveterate habit the Church calls “the beasts” should be “kept down to a minimum,” the Archbishop promptly added: “On the other hand, it is certain that the sufferings of beasts, devoid of intelligence and liberty, cannot be put on the same level as the sufferings of men, who are endowed with reflection….” Speciesist biblical passage: “But these people blaspheme in matters they do not understand. They are like unreasoning animals, creatures of instinct, born only to be caught and destroyed, and like animals they too will perish.” This belief in “human exceptionalism” rooted in the Judeo-Christian view of the world flies in the face of all the most recent scientific evidence for the behavioral and evolutionary continuity of mental experience shared between animals and humans!

    From Beyond Words – What Animals Think and Feel by Carl Safina:
    p. 368

    They want to live. And when under attack, they try to live. During several well-documented killer whale pursuits of Weddell and crabeater seals and a young gray whale, humpback whales disrupted the attacks. After killer whales washed a Weddell seal off an ice floe, whale experts Bob Pitman and John Durban watched as the seal dashed toward two nearby humpback whales. “Just as the seal got to the closest humpback, the huge animal rolled over on its back–and the 400-pound seal was swept up onto the humpback’s chest between its massive flippers. Then, as the killer whales moved in closer, the humpback arched its chest, lifting the seal out of the water.” When the seal started sliding back to the sea, “the humpback gave the seal a gentle nudge with its flipper, back to the middle of its chest.” Shortly thereafter, the seal scrambled off, swimming to safety on a nearby ice floe….

    Never underestimate who animals are!

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