Ella’s Kitchen founder hits out at media’s “infantile ‘bad food’ lists”

The founder of organic baby food brand Ella’s Kitchen, Paul Lindley, has condemned what he calls the media’s “infantile ‘bad food’ lists”.

The comments come in a letter to The Grocer in which Lindley argues that “lowest common denominator headlines” and “simplistic analyses” of complex food-health interactions sideline serious debate and demean respectable parts of the media.

On the current blaze of sugar stories in the media, Lindley writes: “Parents who once believed they were doing the right thing by offering their child orange juice instead of a fizzy drink are now being told this decision could be tantamount to putting them in an early grave.”

Picture: “Sugary foods” – now it’s personal. Illustration from the Daily Mail