Jamie Oliver dismisses obesity plan as ‘hot air’

Celebrity chef Jamie Oliver attacked the government’s new plans to tackle obesity today, in a strongly worded missive for The Guardian.

“I’m far from impressed with the government’s empty, pointless obesity strategy,” he writes.

“It’s clear they don’t know what to do and are incapable of any vision.”

As part of the strategy, health secretary Andrew Lansley said he plans to cut five billion calories from Britons’ daily diet.

He advised individuals to eat less and promised to talk to the food industry about voluntary cuts in the calorie content of processed food and drinks.

“Simply telling people what they already know – that they need to eat less and move more – is a complete cop-out,” said Oliver.

“Education is the key here. We need to give people the knowledge to be able to make better choices before we start making empty noises about encouraging people to eat better food.”