Leading health brand The Turmeric Co expands range of immunity-supporting drinks after securing nationwide Holland & Barrett deal

The fresh and functional turmeric-based drinks company, The Turmeric Co., has announced a nationwide deal with health food shop Holland & Barrett, which includes the launch of an exclusive ashwagandha-based shot.

The Turmeric Co.’s existing best seller Raw Turmeric and Ginger Shot will hit the shelves alongside the latest Raw Turmeric and Ashwagandha Shot, the latter of which will be exclusive to Holland & Barrett stores.

The new Raw Turmeric and Ashwagandha Shot uses The Turmeric Co.’s award winning base formula with 15g of turmeric per bottle. Each shot contains ashwagandha to help regulate mood and reduce stress, as well as containing vitamin D, zinc and magnesium to aid the normal function of the heart and immune system.

The launch of an ashwagandha-based shot follows a huge increase in demand for the spice amongst consumers, as Ashwagandha was Holland & Barrett’s best-selling supplement in 2023.

The Turmeric Co. was founded in 2018 by former Premier League footballer, Thomas ‘Hal’ Robson-Kanu, to fill a gap in the market for a product that was supported by expert knowledge and research to positively impacted people’s health, whilst only using fresh, plant-based ingredients. The business is now one of the UK’s fastest growing health brands, seeing an 800% increase in revenue in 2020, and in 2023, achieving investment for growth from notable figures including Rubicon Drinks. This month, the brand launched its first ever TV advert thanks to winning support from Channel 4 x Lloyd’s Bank’s ‘Black in Business’ initiative.

Thomas ‘Hal’ Robson-Kanu, Founder and CEO of The Turmeric Co. says We can’t wait to delight health-conscious Holland & Barrett shoppers with our revolutionary products. Just like The Turmeric Co., Holland & Barrett is committed to helping people live healthier lives, and we align on taking a food-first approach to enriching health and wellbeing. This partnership is testament to the efficacy of our products as Holland & Barrett are pioneers the health food retail space.

“Ashwagandha has been on everyone’s radar recently, but there is still a gap for an accessible, proven-to-work product that blends powerful, natural ingredients for optimal results. We’ve definitely filled that gap with this latest product launch. These little bottles pack a huge punch, and we can’t wait to continue using them to better the lives of more and more people across the country.”