Organic sales in Sweden soar to new high in 2015

Sales of organic food and drink in Sweden soared again in 2015, says organic market specialist Ekoweb.

Ekoweb reports that organic food sales grew by €645 million (up 39%) in 2015 to a total of €2.2 billion. The growth achieved is almost double that forecast by both Ekoweb and KRAV.

Organic penetration of the total food market increased 2.1% percentage points in 2015, meaning that organic’s share of the Swedish food market is now 7.7% – just short of Denmark’s 8.3% share (the highest per capita share in Europe).

Retail sales were particularly strong at the leading supermarkets, which account for the bulk of organic sales in Sweden – ICA (+50%), Axfood (+43%) and Coop (+19%).  In the public sector sales rose by 20%, while the restaurant and hotel trade saw a 10% increase.