Jake Quickenden has signed up as the face of Holland & Barrett’s sports range.
The 27-year-old singer and I’m a Celebrity Get Me Out of Here! star will work as ambassador to promote H&B’s range of sports nutrition supplements and protein shakes.
Quickenden is appearing in a series of inspirational fitness blogs and videos including fat blasting, a ‘jungle workout’, body building techniques plus motivational guides to getting in shape.
“It’s been great fun creating the series of motivational videos and blogs with the sports team at Holland & Barrett,” says the former semi-pro footballer and keen body builder. “I’m passionate about health and fitness and I hope the tips we’ve designed inspire people of all ages to get active and have fun at the same time.”
A spokesperson for Holland & Barrett added: “We’re thrilled to be working with Jake. He has a great passion for keeping fit and well using sensible eating, quality sports supplements and achievable work out plans. We are sure Holland & Barrett shoppers will enjoy his informative, entertaining online blogs and fun videos over the coming months.”