Whole Foods extends app-based delivery partnership – will indies follow?

Home delivery service Quiqup is expanding its partnership with Whole Foods Market, reports The Grocer.

Quiqup’s app-based delivery service proved popular when it was trialled in two Whole Foods stores in London earlier this year and is now being rolled out to seven of its London stores.

Quiqup offers customers – who place orders direct from the app – deliveries to home or work addresses in as little as an hour, with charges starting from £4.50. It uses a team of self-employed drivers – ‘Quiqees’ – to pick an order from the nearest Whole Foods Store and then deliver it.

IMG_0951Quiqup is one of a growing number of app-based delivery services that operate in similar ways to restaurant delivery specialist Deliveroo.

In the same way that restaurant delivery services have worked well for independent eateries there is the hope that app-based delivery could provide a valuable bolt-on service for independent retailers.

Quiqup rival Henchman, for example, provides deliveries for specialist London butcher The Ginger Pig. Henchman chief operating officer, Adib Bamieh, told The Grocer that the retailer, which has limited outlets in the capital, can now reach a much bigger customer base: “The Ginger Pig has exceptional quality food but it is a bit of a trek to get to. Now they access to all of our one and two zones.”







For orders over £50