Challenger effervescent brand Phizz celebrates growth and launch into Asda, Waitrose and Tesco

London-based start-up, Phizz ( is celebrating becoming the fastest growing effervescent brand in the UK (Source: Nielsen NIQ), taking on the market dominance of Berocca and sugar-laden energy drinks, tapping into a growing global trend for health hacking through proactive hydration.

Phizz is announcing their nationwide launch in ASDA (with their Orange, Mixed Berry and Cherry Caffeine Effervescent Tablets) and Waitrose (with Orange, Apple & Blackcurrant and Cherry Caffeine Effervescent Tablets), priced at £8 per tube of 20 tabs, from April 2024. Phizz is also launching Clip Strips into Tesco (in 2867 stores), the mini tubes of 10 Phizz tablets will launch at £3.50 in mass distribution to the retailer.

Recognising hydration’s critical role in health and performance, Phizz effervescent tablets deliver three times faster hydration while adding a range of health benefits. They simplify the clutter of multivitamins, electrolyte powders, and sports drinks into one science-backed solution ideal for daily well-being, exercise, travel and big nights out. Having launched with a core range: Orange, Mixed Berry and Apple & Blackcurrant Phizz, they have also recently added Mango and a game changing new guarana-charged option, for added energy, Cherry Caffeine Boost.

Phizz is the only plastic-positive effervescent brand; tubes are recyclable and for each unit sold 1.5x its weight in plastic waste is collected, recycled and prevented from entering our oceans

Dan says, “At Phizz, our product range covers daily wellbeing and energy solutions, all anchored by our electrolyte-focused hydration formula. We believe that hydration is the cornerstone of health and performance, and we’re here to elevate it for our customers. Phizz is helping to evolve hydration away from purely being synonymous with exercise. We are dedicated to enhancing health and performance proactively, beyond the post-workout or hangover fix that hydration tablets have become known for, hydration is increasingly being understood as part of a foundational approach to wellbeing, going beyond just drinking water and understanding electrolyte performance.”