UK-based Huel has expanded its product range with the launch of new Huel Granola in two flavours: Original and Berry.
The granola, says the company, boasts a fully nutritionally complete status, containing the perfect balance of protein, carbohydrates and fats you need on a daily basis.
The new product aims to address the increasing demand for healthy alternatives to sugar-laden cereals, with Huel Granola containing 9% sugar coming from natural sources including brown rice syrup and raw sugar cane.
Huel Granola, formulated by nutritionist James Collier, uses carefully selected ingredients blended together to make clusters to produce a product that is high in protein, fibre and 100% vegan.
Julian Hearn, co-founder of Huel, says: “Huel is a brave and innovative brand that allows consumers to enjoy food in a new way. Following the success of Huel and Huel bars, it made sense to diversify our product portfolio with a new innovation. We worked hard to produce a product that contained all the elements of Huel that people loved, further a product that could be enjoyed at any time of day. Our Huel Granola the world’s first nutritionally complete cereal, which provides all 26 essential vitamins and minerals, protein, essential fats, carbs, fibre and phytonutrients.”