Lucy’s Wine – described as ‘the new destination for natural, organic and sustainable wines’ – has opened its virtual doors to cater to an increased demand for organic options from wine lovers.

Launched in response to the prediction that in 2023 almost a billion bottles of organic wine will be consumed – up 34% from 729 million in 2018 – the business operates as a subscription-free e-commerce outlet and aims ‘to rip up the rule book in an industry dominated by men speaking a language that can be intimidating and excluding’.

Customers can choose from a handpicked selection boxes of natural, organic and sustainable wines – ranging from starter boxes to seasonal boxes – curated by Dalwadi and her team each month and delivered nationwide. The boxes feature a simple description of each wine, as well as a glossary of some more ‘winey’ descriptions for those who want it.

The only UK-based stockist of the ‘sell-out Vivanterre’ natural wine, created by fashion designer Rosie Assoulin, Lucy’s Wine is aimed at ‘the everyday person that loves a glass of wine, minus any of the jargon’.

“Born out of a passion for natural and environmentally friendly produce means that joining the ever-growing organic wine movement was always going to be my route,” explains founder Lucy Dalwadi. “My belief is that anyone can enjoy wine, and that the industry status quo does not cater for savvy millennial drinkers seeking something different. Lucy’s Wine will help people find a bottle, discover a new favourite, and maybe even learn something new along the way – all for the love of wine.”