As part of a new three-year agreement with McDonald’s Corporation, US brand Beyond Meat is to be the burger chain’s preferred supplier for the patty in its new plant-based McPlant burger, currently being tested in select restaurants globally.
The global agreement will also see Beyond Meat and the fast-food giant look at co-developing other plant-based menu options – such as alternatives to chicken, pork and egg – as part of a wider McPlant range.
The deal expands the relationship between the two brands, which started in 2019 with the Canadian test of a sandwich made with Beyond Meat’s plant-based patty.
We will combine the power of Beyond
Meat’s rapid and relentless approach to innovation with the strength of McDonald’s global brand
“We are proud to enter into this strategic global agreement with McDonald’s, an exciting milestone for Beyond Meat, and look forward to serving McDonald’s as they bring expanded choice to menus globally,” comments Beyond Meat founder and CEO Ethan Brown. “We will combine the power of Beyond Meat’s rapid and relentless approach to innovation with the strength of McDonald’s global brand to introduce craveable, new plant-based menu items that consumers will love.”
“Our new McPlant platform is all about giving customers more choices when they visit McDonald’s,” adds Francesca DeBiase, McDonald’s executive vice president and chief supply chain officer. “We’re excited to work with Beyond Meat to drive innovation in this space, and entering into this strategic agreement is an important step on our journey to bring delicious, high quality, plant-based menu items to our customers.”