Purition expands vegan options


To cater for a rise in demand for plant-based choices, natural wholefood shake brand Purition has added to its vegan range with three new variants: Vegan Coconut, Vegan Pistachio and Vegan Almond.

The launch of the new flavours follows a recipe revamp which saw Purition replace its rice protein base with a new blend of golden pea, organic sunflower, organic pumpkin and hemp seed.

The brand says this innovative new protein blend enables it to create products with subtle flavours like coconut, pistachio and almond, which it was unable to do with its previous vegan recipe. A small amount of natural flavourings are also included in the recipes which gives a smoother, tastier finish.

The products also incorporate ingredients including golden linseed, chia seeds, sesame seeds, nutritional yeast, psyllium husk, apple pectin and stevia.

“Our focus with Purition is to provide real food nutrition with real taste,” says founder Edward Taylor. “We don’t use artificial flavourings to make our products hyper-palatable. Instead we work hard to create a blend of natural ingredients, locally sourced where possible, that make a truly delicious product.

“We offer a large variety of flavours in both the ordinary and vegan range, and constantly trial new recipes to deliver the best natural taste. The use of various vegetable proteins and a small amount of natural flavouring has allowed us to make a truly delicious recipe and enabled us to expand our vegan product portfolio.”

The brand has also added a Blackcurrant flavour – originally only available in the vegan format – to its core vegetarian range.

The new shakes are Vegan Approved by the Vegetarian Society.