Tideford Organics has announced its biggest ever marketing investment of £1 million to be phased over the next three years as part of its drive to become a £15 million brand by 2023.
The Devon-based company, which celebrates its 25th anniversary in 2021, says it is already achieving 25% year-on-year growth with its organic range of plant-based soups, sauces, pestos and misos, and predicts this level of growth is set to continue.
Tideford says it has developed integrated above- and below-the-line marketing programmes focusing on increasing distribution amongst key customers, including online retailers, as well as supporting consumer-facing programmes relating to product innovation.
The first of its new innovations is a three-strong line of risotto Meal Pots in Risotto Verde, Mediterranean Risotto and Mushroom & Garlic Risotto which launched this month. This will be closely followed by three organic, plant-based sauces (Green Pepper & Coriander Pesto, Smoky Red Pepper & Garlic Pesto and Tomato & Jackfruit Ragu Sauce) and four fresh soups (Moroccan Spiced Chickpea, French Onion Soup with Miso, Thai Spinach with Chilli + Lime and Smoky Tomato with Paprika + Cumin).
“This is an exciting time for Tideford and we feel uniquely placed as the UK’s only mainstream organic, plant-based, vegan and free-from food brand to capture an even greater share of these growing categories to become the leading player in organic and plant-based,” says David Page, executive chair of Tideford Organics.
“Being organic and plant-based is everything we do and are passionate about as a business. Our products are designed for everyone, including the three million meat eaters and ‘flexitarians’ in the UK who are actively seeking to reduce their meat consumption, motivated by a desire for a healthier diet and a healthier planet … Retailers can feel reassured that with Tideford, they are providing an option that is clearly differentiated and highly appealing to a broad range of consumers.”