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Natural snack brand Well&Truly has revealed a new look to its range, as well as a brand new flavour.

Smokey Paprika Crunchy is the new variant that joins Sour Cream & Onion and Really Cheesy – which is now available in 100g sharing format as well as 30g packs – alongside the Well&Truly Loaded Salted Tortilla Chips.

The snacks are positioned as a better for you alternative to mainstream snacks, being lower in fat, gluten-free, all-natural and vegetarian.

Working with design studio B&B, the brand has given the offer a fresh new look in a bid to bring to life the fun, feel-good personality of Well&Truly, with bold bright colour combinations on a black background for greater shelf appeal.

“At Well&Truly we believe in positivity and not prohibition, and want to be the brand that finally lives up to expectations for both health and satisfaction,” explains co-founder Sara Trechman. “Not only is the range seriously tasty, but every product is guaranteed to have 40% less fat. We know we’re a nation of snackers, with the average Brit consuming four packs of crisps a week on average, so we believe there is an opportunity for retailers with our unique proposition, which allows consumers to have it all.”

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About the Author

Jane Wolfe

Deputy Editor
Natural Products News deputy editor Jane Wolfe re-joined NPN in 2013 having previously worked for the magazine as a sub and freelance journalist from its Steyning beginnings.

Articles by Jane Wolfe
Jane Wolfe
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