Bamford is launching a six-strong line of nutritional supplements to help support personal wellbeing, in its first foray into the sector.

Bamford’s Muscle Relief is an easily absorbed saturated solution of magnesium chloride designed to help increase the body’s overall levels of this mineral. Helping to relieve aches and pains, calm nerves and relieves stress, it also aims to hydrate and strengthens skin. The product uses magnesium extracted from the Zechstein seabed in Europe.

Liquid Boost chlorophyll is a natural, plant-based solution obtained from alfalfa plants. It helps neutralize breath and body odour from within, flush out toxins and nourish healthy hair, nails and skin.

Bacterial Cultures contains live soil-based organisms that are activated once ingested to repopulate the intestine with beneficial bacterial cultures. The brand says it has addressed the need for prebiotics in the formula by using a proprietary ancient blend of humic and fulvic acids to culture a symbiotic blend of eight highly effective bacterial super-strains. The product is formulated to boost the immune system, improve digestion and reduce IBS symptoms.

Beauty Blend contains marine collagen from 100% purified hydrolyzed collagen, extracted from sustainably sourced wild fish off the coast of France by an MSC-certified fishery. It is enzymatically processed to keep the peptides intact which are fully digestible and gentle on the gut due to their low molecular weight. Designed to help increase collagen production and support healthy skin, it also contains hyaluronic acid.

Bamford’s Volcanic Zeolite is a natural volcanic mineral that can bind to pollutants in the gastrointestinal tract and cleanse the body due to its fine micronized particle size. The product providers relief to the liver through the detoxification of the intestinal tract and alkalises the body, supporting kidney function.

Magic 8 Blend is described as a ‘powerful mushroom cocktail’ combining Soil Association-approved mushroom extracts from 100% fruiting bodies, which contain more beta-glucan polysaccharides than extracts taken from mycelium. The bioactive components found inside the mushroom cells are extracted and standardized to 50% beta-glucan-rich polysaccharide content and have a significant amount of plant sterols and triterpenes. Antiviral and antioxidant, the formula can support cognitive function and vitality.

The Bamford range of supplements is gluten-, dairy- and wheat-free, contains no preservatives, synthetics, binders or fillers, is suitable for vegans and launches in January 2021.