A major new campaign, #SaveOurCBD, has launched to secure the future of the UK’s CBD industry, beginning with an urgent plea to the Home Office to instate a legal framework covering the sale of CBD products.

Endorsed by leading CBD organizations and businesses, the #SaveOurCBD campaign is a collective effort which requests that the Government ‘provide urgent clarity regarding the establishment of a legal framework within which businesses can operate securely, safely and responsibly’.

Since the Food Standards Agency revealed plans to regulate CBD as a novel food in February 2020, millions of pounds have been invested by industry ‘to meet the highest food safety standards mandated by the Novel Foods process’. But progress has been slow; despite a year-long consultation in 2021 between the Home Office and the Government’s Advisory Committee on the Misuse of Drugs – and its resulting report which outlined recommendations for an appropriate legal framework – the Home Office is yet to take further action or provide the CBD sector with legal clarity.

There is no valid reason why the Home Office cannot provide … much-needed legal clarity

Steve Moore, lead Counsel for The Association for the Cannabinoid Industry and a representative of the campaign, comments: “We understand the complexities the Home Office faces, but businesses have consistently acted responsibly throughout this period. There is no valid reason why the Home Office cannot provide the much-needed legal clarity that the industry urgently seeks.”

Campaign organizers say the Home Office ‘can pave the way for a thriving and regulated CBD industry in the UK’ and hope that #SaveOurCBD will ‘protect British companies, preserve jobs and safeguard access to CBD products for the wellbeing of millions of consumers’.

To join the campaign visit https://saveourcbd.org.


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Having spent the early part of career putting her BA (Hons) in Media Writing to use as a freelancer writer across a number of industries – from wellbeing, food and travel to design and events – Rosie Greenaway’s post as editor of Natural Products News and Natural Beauty News began in 2017. In 2018 she co-launched NPN’s 30 under 30 initiative, is a regular presenter and speaker on industry panels, is a judge of several awards schemes in food and beauty (from the Soil Association’s BOOM Awards to the Who’s Who in Green Beauty Scandinavia) and acts as an Advisory Board Member for the Sustainable Beauty Coalition.