New from Nelsons‘ wellbeing brand RESCUE come two gummies designed to provide support for balanced days and restful nights.
Formulated with the signature RESCUE Remedy essences, the gummy format aims to appeal to the two-thirds of consumers who prefer a natural solution that works in harmony with their body and mind, asserts the brand.
RESCUE Gummies are orange flavoured and formulated to help consumers find calm on busy days with a combination of the five Bach Flower Essences to provide support in times of emotional demand.
Raspberry flavoured Night Gummies support a natural night’s sleep to help consumers wake up feeling refreshed. Each gummy contains the equivalent amount of four drops of five Bach Flower Essences to calm, plus white chestnut Bach Flower Essence to switch off a racing mind and encourage a restful sleep.
The brand says the gummy format is expected to deliver higher consumer appeal, particularly among the 18-34 demographics and with a distinctive design and clear product and ingredient benefits on-pack, it is easily identifiable for new and existing customers.
The products are vegan-friendly, gluten-free and contain no artificial flavours, sweeteners or synthetic dyes.