New supplement brand DR.VEGAN has launched in the UK with an online subscription service which it says allows consumers to buy personalized high quality supplements with confidence.
With the motto ‘Better Me. Better Planet’, DR.VEGAN offers vegan supplements formulated by nutritionists and dietary scientists and manufactured from ethically sourced natural ingredients from sustainable producers, designed to be 100% compatible with every type of diet – whether vegan, vegetarian or omnivorous.
The initial line includes a ‘first of its kind’ Daily Multi-Vitamin – a complete formula addressing the nutritional needs of people reducing or removing dairy and animal products from their diet – Vitamin D3, Magnesium, Vitamin B12, Gentle Iron & Vitamin C, Ashwagandha KSM-66 and Choline.
Central to the brand’s system is an e-commerce platform which enables customers to easily create a personal and updatable diet profile and receive a tailored recommendation for supplements they require. Customers sign up to a ‘cancel-anytime’ subscription option and orders are then automatically delivered direct every month in letterbox-friendly packs.
Vegan or not, nutrition is too important to take chances with what we put into our body – we should all be confident the supplements we take are ethical, bio-available, effective and don’t harm our planet
“We created DR.VEGAN because it was clear that UK consumers were crying out for a better way to buy vitamins and supplements online,” explains co-founder Gordon Lott, who has previously held positions at Solgar and Nature’s Bounty. “Until now, the product information available to them has often been inconsistent and confusing, while the quality of what’s in the jar can be highly variable. Vegan or not, nutrition is too important to take chances with what we put into our body – we should all be confident the supplements we take are ethical, bio-available, effective and don’t harm our planet.
“DR.VEGAN is designed to simplify nutrition and enable people to understand their needs quickly and accurately, buy the highest quality vegan products online with ease – and have the reassurance that they’re minimising their environmental footprint. We’re incredibly excited to bring our range to the market.”
Adds nutritionist Shona Wilkinson: “As the growth in the number of people adopting plant-based diets – whether for a few days a week or seven – shows no signs of slowing down, the need for supplements designed to meet their nutritional needs has become even more important. The DR.VEGAN Daily Multi-Vitamin and individual supplements do just this. They use only the highest quality, ethically sourced ingredients that are bio-available and effective, and they’re all in capsules so there are no unnecessary excipients, which are found in tablets.”
All packaging is biodegradable or recyclable, and customers receive a refillable pill tin with their first order to both minimize waste and add portability.