According to the Soil Association (SA) 2021 Organic Beauty and Wellbeing Market report, the certified organic and natural products market rose by 13% in 2020, taking total sales to over £120 million.

The SA says that this tenth year of consecutive growth has been driven by the rise of key categories such as self-care, skincare, health, personal care and household cleaning, as well as marked acceleration of online shopping within the sector.

The data shows that 28% of consumers said the move to online shopping during the pandemic made them more likely to buy organic beauty and wellbeing products. One in six consumers claim they already buy organic beauty and wellbeing products, with half of these stating the pandemic made them more likely to purchase these items.

The figures also found that 28% of 16 to 24-year-olds already buy organic beauty and wellbeing products vs. 9% of the over-55 age group, 45% of consumers believe these items are better for the environment, and 56% want brands in the sector to do more to reduce their environmental impact.

As for certification, COSMOS remains the largest global standard for organic and natural cosmetics, with 40,000 certified products and ingredients – up an impressive 40% from last year.