A new survey of 490 consumers in the UK and France by wellness brand Lycored has revealed that demand for ingestible skincare solutions is rising as consumers adopt more holistic attitudes to their beauty regimes.

Revisiting questions it had posed five years ago about respondents’ attitudes to beauty and skin health, the company found that the number who had purchased an ingestible skincare product over the last year had risen to 30%, from 14% in 2017. The figure was particularly high among 25 to 34-year-olds at 57%, compared to 16% of 55 to 64-year-olds.

This increasing demand for beauty from within is grounded in holistic, health-focused approaches to skincare, the research suggests, with 70% saying they use skincare products to keep their skin healthy and 69% do so ‘to feel good about’ themselves. This feel-good factor was particularly prevalent among those aged 18 to 24 – 82% of whom agreed they use products to feel good about themselves – as well as women (78% compared to 59% of men).

This focus on ‘from within’ factors has increased in recent years, especially during the pandemic

More superficial goals were less highly sought after, with just 14% of those surveyed – and just 6% of the over-65s – citing that looking young was important, and only 17% using skincare products to appear attractive to others.

“The new generation of skincare consumers is much more interested in holistic skin health than traditional cosmetic signs of beauty,” remarks Caroline Schroeder, Lycored marketing communications manager. “This focus on ‘from within’ factors has increased in recent years, especially during the pandemic, during which many consumers have valued overall health and self-care more than outward appearance. It’s a major reason for the boom in demand for ingestible skincare.”

Lycored offers a range of natural carotenoid ingredients and formulations for supplements and other ingestible skincare applications.